DDB, Freya’s launch ‘Variety is Good’ campaign

To break the monotony of Kiwi households stuck in the rut of plain white bread, Freya’s and DDB Group Aotearoa have launched a new campaign, ‘Variety is Good’.

“While Freya’s offer a variety of options, the problem is that many New Zealanders remain loyal to traditional white bread, missing out on the opportunity to explore new flavours,” Poulsen says. 

“Recognising the parallel between our bread choices and the routines of our everyday lives, we take Freya’s European inspiration and inject a little excitement into the mundane.”

Freddie Coltart, Creative Director at DDB Group Aotearoa adds that the aim of the campaign is all about embracing adventure in all aspects of life. 

“Start small by changing from your usual boring bread to Soya Linseed, then maybe Tuscan Mixed Grain, and in a couple of months you won’t even recognise yourself! In terms of bread preferences…”


Client credits:
Head of Portfolio Marketing: Francis Coulter 

Head of Marketing, Baking and Meals portfolio: Jesper Poulsen 

Marketing Manager, Baking: Richard Howells 

Agency credits: DDB Group Aotearoa

Production Company: The Sweetshop

Director: Max Barden

Executive Producer: Ben Dailey

Producer: Tony Whyman

DOP: Crighton Bone

Sound Design: Stefaan van Leuven

Editor: Tim Mauger

Online: Stu Bedford

Colourist: Alana Cotton

Stills Photographer: Mat Baker

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