JOLT’s first-party data provides insights for partners

JOLT, the third-party verified sustainable digital out-of-home and electric vehicle charging network, has leveraged its first-party data to provide consumer insights for its brand partners.

JOLT has looked at the consumer trends, behaviours and opinions of its EV charging community, providing insights relevant to brand partners. Topics include lifestyle, category trends, spending habits, and sentiment on trending societal themes, along with quantitative information.

JOLT’s customer data shows the continued rise of the “profoundly conscious” consumer, demonstrating their commitment to environmental sustainability.

The insights showed that 82 per cent of people expressed deep concern about climate change’s impact on the environment, and their desire to take action to be more environmentally conscious.

In addition, 90 per cent of people think it’s important/very important for brands to improve their sustainability practices.

The top motivations behind people’s desire to reduce their environmental footprint were a need to safeguard the planet for future generations, environmental impact awareness, health and wellbeing, and saving money.

The data also revealed a snapshot into JOLT customers’ broader media consumption, including their engagement with a wide range of video entertainment. For example, 93 per cent of JOLT customers subscribe to video streaming content – with 69 per cent using Netflix – and a third say they are likely to switch providers in the next six months.

JOLT is the only out-of-home company nationally with access to critical first-party data, providing a unique offering to brands and advertisers.

The JOLT audience is high-value with more than a third (35 per cent) earning over $150,000 per annum; 57.1 per cent are professionals, managers, or business owners and 73.6 per cent are aged between 25 and 54.

JOLT’s Group Sales Director, Lohnêt Waugh said: “JOLT is committed to understanding people – not just as data points, but as individuals with stories and values. Our unique first-party data provides a deep dive into the lives, habits, and passions of JOLT customers. It’s like having a backstage pass to their world, giving brands a real perspective into customer engagement, awareness, and spending behaviours.

“The environmental sustainability insights demonstrate a shared commitment our audiences have to making a difference. Our mission is to accelerate the transition to zero emissions, and we live our commitment through our innovative, free, fast, and clean charging solutions.

“JOLT aims to provide brands with more meaningful data-led insights ongoing, which will inform recommendations to help Kiwi brands achieve and exceed in their marketing objectives.”

JOLT’s multi-national digital out-of-home network has featured a multitude of diverse brands, including BMW, Genesis, Westpac, Samsung, Toyota, ANZ, 2 Degrees, Resene, Fonterra, New World, Waka Kotahi, Spark and BYD in New Zealand, plus Audi, Woolworths, Nike, Amazon, Mazda, Lexus, Polestar and Land Rover in offshore markets.

JOLT continues to expand its operations globally, including inking major contracts in Canada and the UK. JOLT’s New Zealand operations also continue to grow, with the EV digital out-of-home network now covering Auckland and Christchurch, with Wellington going live in the coming months.

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