Reason Agency is pleased to announce its partnership with Chartered Accountants Australia and New Zealand (CA ANZ).
Reason is ready to use the data analytics infrastructure within CA ANZ and enhance the effectiveness of the marketing campaigns to nurture and expand their membership base of finance experts, while delivering increased relevance to current members.
“It’s great to partner with such a truly ambitious organisation who are keen to innovate and push the boundaries in the evolving world of digital advertising,” says Sam Harris, Strategic Lead, Reason Agency.
“We are excited to methodically highlight the innovative, prestigious and impactful nature of the Chartered Accountants offering. We are going to leverage analytics tools to connect these messages to business goals and measurable outcomes across new member acquisition, professional development and retention.”
CA ANZ aims to continuously grow and nurture highly ethical finance professionals ready to support the future of business.
“After a thorough agency review, Reason stood out as the perfect partner to help take our performance marketing to the next level. Reason’s capabilities, ways of working and values align with the way we like to do things, and we’re very excited about the opportunity to create value together,” says Chelsea Wymer, CMO, Chartered Accountants Australia and New Zealand.