Youtube unveiled as new NZ Marketing Awards Naming Sponsor

NZ Marketing magazine and the NZ Marketing Association have announced one of the world’s largest brands, YouTube, as the new naming partner for the 2024 NZ Marketing Awards.

Entries are now open for the awards, and marketers nationwide are invited to share their stories of how their strategies, innovations and creativity have delivered impactful results to their businesses and brands.

YouTube is now the single biggest channel in New Zealand with a daily reach of 44 percent of all Kiwis [according to NZ On Air data).

Caroline Rainsford, Country Director of Google New Zealand said “At YouTube we’re proud to play our small part in recognising the incredible, innovative and inspiring work that has come out of our local marketing industry. In our rapidly changing media environment, YouTube is home to video for so many Kiwis – for audiences, Creators and Brands alike – and we’re constantly in awe of the ground-breaking creativity that we see Kiwi Marketers bringing to YouTube. I can’t wait to see this year’s Award entries.”

The YouTube – NZ Marketing Awards spotlight the pinnacle of marketing excellence in New Zealand. They offer recognition in three key areas: Marketing Excellence Awards, Marketing Campaign Awards, and Individual Awards, covering a comprehensive range of 30 awards.

This year’s awards feature three new categories: Brand of the Year, Best Use of Content Marketing Campaign, Best Use of Video Marketing Campaign.

Indomitable marketing professor Mark Ritson will be judging Brand of the Year, the first time the awards have had an international judge decide the winner of a category.  

“I’m honoured to be involved and helping judge which New Zealand brand is the best of the best for the YouTube NZ Marketing Awards for 2024!” says Ritson.

“The world of marketing is constantly evolving and we must too. Having new categories around content and video reflects these changes and highlights the range of skills marketers need to have in 2024,” says Marcus Hawkins, CEO of SCG Media.

The Awards follow a robust judging process led by the NZ Marketing Association and returning Convenor of Judges, Michael Friedberg.

We all know marketing is the best job in the world, and the marketing awards celebrate the best of the best,” says John Miles, CEO of NZ Marketing Association. “I’m really thrilled with our new partner YouTube, who are one of the world’s preeminent brands. Our aim is to deliver the ‘Oscars of marketing’, and with YouTube, we will take the awards to new heights. I am particularly pleased with the new categories and having our good friend Mark Ritson judging the brand of the year will give this category huge prestige.”

Following the success of the event in 2023, which drew close to 1000 industry professionals, preparations are already underway for the 2024 event on 4 September at Spark Arena.

For 2024, the awards are being brought to you by premier sponsor, YouTube as well as category sponsors Are Media, Cartology, NZME, oOh!media and Stuff.

Key dates to be aware of include:

  • Call for Entries Open              20 March
  • Call for Entries Close             26 April, 5pm
  • Extension Deadline                3 May, 5pm
  • Judging R1 and R2                 May – July
  • Finalists Announced               18 June
  • Awards Night                          4 September

For further information about the Awards, including details on how to enter, a list of categories, specifics on the judging process, and FAQs, visit the NZ Marketing website or email us at [email protected].

For sponsorship opportunities, contact Vernene Medcalf at [email protected] or 021 628 200.

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