Special named ‘most effective’ indie in the world

Special has added another achievement to its ever-growing list, being ranked by marketing researchers WARC as the ‘#1 Most Effective Independent Network in the World’.

WARC said Special was a “fitting name” for the New Zealand-founded agency, which rose one place from last year to take the crown from America-based firm Wieden+Kennedy.

“A life insurance company, a bank, a power company – it’s great to be recognised for doing major campaigns that have made a major difference. And for strategic and creative thinking from the southern hemisphere to be recognised as the best from anywhere in the world.” Says Special Founder Tony Bradbourne.

“For Special New Zealand to be named ‘Global Creative Agency of the Year’ by Campaign UK and then in the same year ‘Most Effective Independent Network in the World’ by WARC is an amazing achievement for everyone at Special. And all the proof you need of what we have believed from Day 1 – that the most creative work is the most effective work.”

Special New Zealand Partner and Chief Strategy Officer Rory Gallery says, “I just wanted to say a big thanks to our clients for their absolute dedication to measuring their outcomes. Over ten brands contributed to this ranking, with three of them appearing in the top 100 most effective campaigns in the world. It’s been an incredible effort to have so many recognised globally.”

Special New Zealand had three campaigns ranked in the World’s 100 Most Effective – for Kiwibank, Wellington City Mission and Partners Life – which was named #4 most effective in the world. Special Australia’s work for Uber, BONDS & Virgin was also recognised.

“Demonstrating the power of creativity to deliver an extraordinary return on investment is what we all get out of bed in the morning for and so this is a huge reward and recognition for the people and partnerships behind it.” says Lindsey Evans, Partner.

The WARC Effective 100 is the ranking of the world’s most recognised campaigns and companies for effectiveness.

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