Pepperstone, Saatchi & Saatchi serve up McEnroe

Online global forex and CFD broker Pepperstone has launched a new global campaign with Saatchi & Saatchi New Zealand featuring tennis legend John McEnroe.

The campaign, which launches with a hero 60-second spot featuring a temperamental 1980s John McEnroe, aims to get traders to question how good their current broker really is, and is a nod to the brand’s connection to professional tennis.

Directed by award-winning comedy director Benji Weinstein and produced by FINCH, the film is supported by multiple short duration spots, which will run in targeted financial media globally. 

Traders are known for their well-researched and carefully planned executions. Looking at every possible angle to get the very best result on their trades. In stark contrast, industry research suggests that many knowingly put up with higher fees, poor service, and slow transaction speeds to name a few, instead of switching from the brokerages they know. 

“Pepperstone is trusted by traders in over 160 countries. We have a deep understanding of what it means to be a trader, and the nuances that traders put up with instead of making the switch,” says Jodi Cutler, Global Head of Brand, Pepperstone.

“Saatchi and Saatchi has brilliantly tapped into the inertia that exists within our industry and delivered a comedic campaign that will cut through in our category.” 

Jordan Sky, Executive Creative Director, Saatchi & Saatchi New Zealand, says “Everyone can relate to the idea of not questioning the way things are and just putting up with it. But if there’s a better option, we don’t think traders should be fine with it.” 

Lee Sunter, joint Executive Creative Director at Saatchi & Saatchi New Zealand, adds “The chance to inject humour into a category that usually doesn’t happen, has already helped Pepperstone stand out. Now we’re using humour to ensure they cut through and get more traders to switch.”


Client:                                                    Pepperstone

Creative Agency:                                    Saatchi & Saatchi NZ

Film Production Company:                     FINCH

Chief Creative Officer:                              Steve Cochran

Executive Creative Director:                     Jordan Sky  

Executive Creative Director:                     Lee Sunter

Senior Group Business Director:               Aaron Hodgson    

Business Director:                                   Briar Dye Hutchinson 

Chief Strategy Officer:                             David McIndoe

Executive Producer:                                 Jane Mill

Producer:                                                Jess Drysdale

CEO Pepperstone:                                    Tamas Szabo

Global Head of Brand:                              Jodi Cutler

Brand Design Lead:                                  Joel Batts

Senior Video Producer:                             Guido Gautsch

Director:                                           Benji Weinstein

Managing Director/Executive Producer:     Corey Esse

Executive Producer:                             Rebekah ‘Bex’ Kelly

Producer:                                          Vivian Jaspers

DOP:                                                Jeremy Rouse

Production Designer / Art Director:         Lucinda Thomson

Casting Agent:                                   Peta Einberg

Post House:                                       Fathom

Editor:                                             Jack Hutchings

Colourist:                                          Dave Gibson

VFX Supervisor:                                 Rhys Dippie

Lead VFX artist:                                 Laskshman Anandanayagam

Sound Company:                                Franklin Rd

Sound Person:                                    Shane Taipari + Cole Goodley

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