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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
The AA and Quantum Jump discover pets’ secret lives
With the help of Quantum Jump, AA Pet Insurance has launched an innovative new brand…
Rabobank NZ appoints BCG2
The specialist rural lender has announced the appointment of New Zealand-owned BCG2 as its new creative and media agency.
Scroll Media extends Gameloft representation
The popular digital gaming business has confirmed a long-term strategic sales representation agreement with Scroll Media in Australia and NZ.
JCDecaux partners with New Zealand Team for Paris 2024 Olympics
JCDecaux New Zealand is a long-standing partner of the New Zealand Team since signing an agreement in 2017.
Go Media makes a good impression with AUT University
For the assignment, student teams were tasked with developing a creative campaign for one of six of Go Media’s Good Impression charities.
Urban List research highlights ‘Tour Tourism’ opportunities for brands
The research found a lack of live music, travel and events over the past few years has sparked a wave of ‘revenge spending’ among consumers.
NZTA Waka Kotahi and FCB ask Kiwis what their cars are made of
Titled “Your last Line of Defence”, the campaign aims to get New Zealanders questioning vehicle safety and checking their car safety ratings.
Unbound partners with Cookiebot to help with online privacy
Cookiebot is a Google-certified global platform for privacy protection, offering patented scanning and auto-blocking technology.
Acquire partners with Greenbids for another New Zealand first
Greenbids, recognised for its innovative approach in adtech, has introduced solutions that integrate carbon optimisation with media performance.
Marketers have work to do reaching Chinese NZers
Three in four Chinese New Zealanders say they are likely to consider purchasing from brands that respect their Chinese identity.
Partners Life launches new campaign via Special
‘The Heist’, which is the latest iteration of the Partners Life ‘Get Life Right’ brand platform, highlights the importance of living life with a plan b in place.
Special Wellington rebrands Family Planning to Sexual Wellbeing Aotearoa
The new name comes alongside a comprehensive brand strategy, identity and brand system has completely refreshed the Family Planning brand
LA Tourism launches NZ campaign as Kiwis head over to the City of Angels
Expecting over 400,000 Aussies and Kiwis in 2024, LA Tourism is ramping up their ‘Now Playing’ campaign across New Zealand channels.
Hollywood hits drive strong summer for NZ cinema
The star of the season was Wonka, which has proven its multigenerational appeal, with 319,000 admissions delivered across New Zealand.
Alberts partners with Chemistry to drive growth
Chemistry work with Alberts to further develop its innovative approach to commercial property leasing and grow its Alberts Membership Clubs.
Electric Kiwi pitches ‘broadband breakup’ via NZME
The campaign empowers customers to take a stand against unethical notice periods and additional fees this Valentine’s Day.
NZME secures exclusive partnership with TED
The partnership marks another milestone for NZME’s Podcast Network, which boasts more than 86 million podcast downloads in the past year alone.
Stats show Bravo NZ’s top ‘challenger network’
Bravo New Zealand is the free-to-air home of NBCUniversal’s reality content, including some of the world’s most popular franchises.
New Zealand digital advertising up 7.3 percent in Q3 2023
Total digital advertising revenue in New Zealand reached $534.8 million in Q3 2023, achieving strong 7.3 percent growth year-on-year.
DHL deliver something special with the help of EightyOne and Supernormal
DHL have worked with agency EightyOne and production company Supernormal to give fans something special to cheer about this season.
The In Group Gains a Global Connection from The Mars Agency
The acquisition gives the New Zealand brand activation agency opportunities to scale up and build out their commerce marketing portfolio.
NZME’s Imprint Competition judges announced for 2024
New Zealand Media and Entertainment’s (NZME) competition celebrating innovation and creativity in print advertising is back for a second year.
COLORSTEEL appoints Together as media agency
Together will help New Zealand Steel continue to build the COLORSTEEL brand through effective use of media, data and marketing technology.
Flight Digital and University of Auckland launch app for diabetic teens
The digital studio has partnered with the University of Auckland to address the mental health and well-being of teens with Type 1 diabetes (T1D).
The Monkeys Aotearoa and ASB win Grand Clio for their work with BENEE, Youthline
The song ‘Bagels’ by BENEE was created with Kiwi youth in mind, as a practical tool to help young people battle anxious feelings.
New World and DDB team up to help New Zealanders find their wonderful
New World and DDB Group Aotearoa celebrate shopper stories with the launch of a new brand platform, ‘Find Your Wonderful’.
Eyes and Ears brings the laughs in new Grabaseat campaign
Air New Zealand Grabaseat have collaborated with Eyes and Ears over the past four years, working together across a range of Grabaseat videos
Go Media launches highest-reaching site in NZ
The site reaches 155,000 people in a week, making it Go Media’s highest performing digital billboard site, and likely the entire country.
Exclusive: Former Special NZ GM John Marshall launches new trans-Tasman agency
John Marshall has teamed up with Ryan O’Connell to launch jnr., an independent trans-Tasman creative agency.
Red Frogs NZ helps festival goers “Send it Safely” in undercover OOH campaign, via Daylight
Disguised as festival posters, the ‘Send it Safely’ campaign aims to deliver words of wisdom to our young people in a variety of genres.
Sky trumpets successful Neon ad launch
Neon has officially become the first Subscription Video On Demand (SVOD) platform in New Zealand to offer premium digital advertising.
Richard Sutherland joins Newshub as interim Senior Director of News
Richard Sutherland has been appointed as interim Senior Director of News at Newshub, while the search continues to find a permanent person for the role.
Hospitality NZ teams up with Maverick Digital
Hospitality New Zealand says the collaboration provides an opportunity to champion the stories of members from a diverse range of communities and regions.
Fix & Fogg and EightyOne help Kiwis think beyond toast
Created with agency EightyOne, the digital campaign featuring noodles, waffles and donuts will encourage F&F fans to push their spread beyond bread.
Craigs Investment Partners relaunches brand with “Truly Personal Wealth” platform, via YoungShand
After nearly 40 successful years, personal wealth investment advisory firm Craigs Investment Partners needed a freshened-up brand through every touchpoint.