Sky has heralded the “resounding success” of the launch of ads on Neon, with over 50 top-tier brands lined up to advertise on the platform.
Neon has officially become the first Subscription Video On Demand (SVOD) platform in New Zealand to offer premium digital advertising.
Sky says an “exceptionally light ad load” of less than a minute of advertising per hour of content, along with low ad frequency caps, ensures a high attention environment for advertisers and a seamless experience for viewers.
Sky’s Head of Sales Ben Gibb said: “We are incredibly proud to launch the first SVOD platform in NZ to offer an ad solution, creating what we believe is one of New Zealand’s most premium advertising environments. The support from agencies and advertisers has been amazing and we’d like to thank everyone who has jumped onboard.”
Summer viewing on Neon features new seasons of popular shows like Fargo (starring Jon Hamm, pictured), True Detective, and period drama Belgravia: The Next Chapter. Viewers can also look forward to new seasons of House of the Dragon, Yellowstone, The Handmaid’s Tale and Yellowjackets in 2024.
McDonald’s NZ have leaped at the opportunity to promote their brand on the platform. Leigh Benvie, Head of Brand and Media, McDonald’s NZ, says they are always looking for new ways to connect with customers.
“We were excited to be the first video advertising partner with Neon on this new format, extending our reach with Kiwis wherever they are over the summer period”, she commented.
Following the debut mid-January, a dozen campaigns are already live and OMD’s Chief Investment Officer Hamish Roderick is enthusiastic about the launch.
“Our clients are excited to be involved in the launch of NZ’s first SVOD advertising offering and the new opportunities it provides. Sky’s evolution in this space enables us to access hard to reach audiences, in an uncluttered low ad-load environment” he said.
