Electric Kiwi pitches ‘broadband breakup’ via NZME

Setting the stage for a broadband breakup this Valentine’s Day, Electric Kiwi has launched an integrated print and digital audio campaign across NZME’s NZ Herald, Weekend Herald and nationwide radio network.

The campaign, created with the help of Lassoo Media & PR, empowers customers to take a stand against unethical notice periods and additional fees this Valentine’s Day with a ‘Dear John’ inspired breakup letter.

Off the back of a recent complaint lodged with the Commerce Commission, Electric Kiwi declares it’s time for consumers to take charge and leave providers that are engaging in anti-competitive win-back strategies including what Electric Kiwi calls the “sneaky notice periods” used by some of New Zealand’s major broadband retailers.

“In typical Electric Kiwi fashion, we’re championing our customers by highlighting the detrimental impacts of broadband notice periods on the industry and the massive pain that they are for consumers”, says Electric Kiwi CEO, Luke Blincoe.

“The idea of breaking up is something that people can resonate with and it speaks to the apathy of most people’s relationship with their broadband provider. We’re encouraging consumers to part ways with their broadband providers who are using dirty tactics to lower competition, and it seems only fitting that we aligned this campaign with Valentine’s Day. We hope it will make people smile too”, says Luke.



Client: Electric Kiwi

Media & PR Agency: Lassoo Media & PR

Media partner: NZME

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