DHL deliver something special with the help of EightyOne and Supernormal
To celebrate their ongoing sponsorship of the DHL Super Rugby Pacific competition, delivery giant DHL have done some out of the box thinking with agency EightyOne and production company Supernormal to give fans something special to cheer about this season.
Introducing The DHL Box Seat, a chance for DHL customers to score the best seat in the house with an oversized delivery box that opens out to a VIP pitch-side experience, with a dedicated DHL courier delivering food & beverages during the match.
The box seat will appear at select games across Aotearoa throughout the season, supported by online video and stadium big screen, as well as DHL’s own channels.
“We have enjoyed working with EightyOne on this activation and are excited to bring the DHL Box Seat to life, giving our customers a unique VIP experience to enjoy a rugby match” says Laura McKee, DHL’s NZ Marketing Manager.
Chris Bleackley, EightyOne Executive Creative Director was delighted to “continue the collaboration with DHL” and said that “working with a team that thinks big made this a very special project. Can’t wait for kick off”.
Production Company: Supernormal
Director: Reagen Butler