ODV and Archies’ popular commercial returns with sequel
ODV and Australian footwear brand Archies have put their best foot forward with a sequel to their popular commercial.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Auckland Adland swings for good at first UnLtd open golf tournament
Over 100 people across the Auckland ad industry joined the first ever UnLtd Open golf competition to swing, drive and putt for good.
Pressie Awards finalists for 2023 announced
The finalists for the 2023 Pressie Awards have been announced, with 53 of Aotearoa’s best selected across 12 categories.
Mighty Ape tops Kantar’s Customer Leadership Index
Mighty Ape, the Kiwi online retailer, has moved up from 10th place to claim the top position in this year’s Kantar Customer Leadership Index.
Nutty campaign launched via R&R for Mother Earth
A new range of sweet and savoury flavoured nuts ‘Nutty Sensations’ by Mother Earth have been launched with a nutty campaign via R&R.
EV charging and digital Out of Home network JOLT expands to UK
JOLT, a sustainable EV charging and digital Out of Home advertising network in Australia and NZ, is introducing its business model in the UK.
Infinite Dial 2023 study gives insight into Kiwi audio consumption
The Infinite Dial 2023 results have been released and show a “healthy” and “resilient” industry.
2degrees and TBWA\NZ launch Data Piñata Armada
2degrees and TBWA\NZ have teamed up to bring back Paulie the giant AR Data Piñata and this time he’s brought friends.
Homegrown hits and international dramas define TVNZ’s 2024 line up
Kiwis tuning into TVNZ in 2024 will have a wide selection to choose from, with ‘Aotearoatanga’ or ‘New Zealandness’ at the centre of its content.
Schick and Basketball NZ unite to deliver ‘Schick NeighbourHoops’ via Chemistry
Schick, in partnership with the Basketball New Zealand Hoops in Parks programme, has launched Schick NeighbourHoops, led by Chemistry.
Scentre Group BrandSpace launches 3D enabled network across NZ Westfield’s
Scentre Group BrandSpace has released a 3D enabled large format network across Westfield destinations across NZ and Australia.
The Warehouse Group taps into off-site market with Zitcha
The Warehouse Group is the first globally to use Meta’s Managed Partner Ads API integration with retail media platform Zitcha.
Dentsu’s global sports agency MTKG Sports + Entertainment launches in NZ
Global sports agency MKTG Sports + Entertainment has announced it is launching MKTG New Zealand.
Stuff prepares to move to new platform in 2024
Starting in early 2024, stuff.co.nz will undergo a two-year project to replatform the site onto global-leading digital technology.
The Spinoff extends partnership with oOh!media to amplify The Fold
The Spinoff has extended its partnership with oOh!media NZ, to amplify The Fold podcast.
Lotto NZ and DDB Group Aotearoa launch ‘Local Grants’
Lotto NZ, via DDB, has introduced ‘Local Grants,’ the next stage in the evolution of Lotto’s Kiwis Helping Kiwis initiative.
Ideally secures over $2m investment two months after launch
Two months after the launch of The Research Agency Labs and Previously Unavailable’s start-up Ideally, the company has secured $2.15m in funding.
NZME Podcast Network remains at top of NZ Podcast Ranker
NZME has been the top podcast network in the country for an uninterrupted 25 months, as per the most recent Triton Digital New Zealand Podcast Ranker.
JCDecaux partners with Scope3 to measure Out of Home carbon emissions
JCDecaux Australia and NZ has partnered with Scope3 to measure and report the carbon footprint of OOH media and advertising.
Honda NZ introduces new models with campaign via Rainger and Rolfe
Honda NZ has relaunched its 6th generation CR-V with 3 new models via Ranger and Rolfe and Wavemaker Media.
Heineken joins forces with geneticist for launch of new campaign
In celebration of its new, velvety beer, Heineken is working with a geneticist to create a tasting kit to delve into the science behind taste.
Clemenger BBDO launches specialist production company
Clemenger BBDO has launched its own specialist production company called MADE THIS which will focus on both craft and innovation.
Motion Sickness and MBM add spark to battery fire awareness campaign
FENZ, via Motion Sickness and MBM, has launched a new campaign to raise awareness about fires caused by Lithium-Ion batteries.
oOh!media NZ unveils ‘Art in the Hood’ for fourth year
oOh!media NZ has launched the fourth installment of Art in the Hood, with the artwork crafted by students.
DDB Group and New World partner for a tasty Christmas campaign
New World has collaborated with DDB Group Aotearoa to unveil New World Christmas 2023, a platform that celebrates the culinary traditions.
IAB NZ Awards 2023 celebrate best in digital advertising
The 2023 IAB NZ Digital Advertising Awards were held at the Auckland War Memorial Museum last night.
Anchor highlights its heritage with new campaign via TBWA\NZ
TBWA\NZ and Anchor have collaborated on a fresh campaign aimed at rekindling Kiwis’ affection for Anchor, one of New Zealand’s much loved brands.
Creative agency Libby and Ben rebrands to Tomorrow
Former The Block NZ S1 winners have set up their very-own creative agency, Tomorrow.
Variety campaign via Multiplied reveals Kiwi Kids’ Christmas wishes
Variety’s 2023 Christmas campaign, created with Multiplied, is inspired by letters to Santa which outline the children’s simple wish for food.
The Warehouse launches ‘A Christmas Spent Together’ via DDB
The Warehouse has partnered with DDB Group Aotearoa to release ‘A Christmas Spent Together’ under The Real Bargain brand platform.
NZ Plumber celebrates 75 years in print
A stalwart of the New Zealand plumbing, drainlaying and gasfitting industry, NZ Plumber magazine is gearing up to celebrate its 75th birthday.
Crave Global partners with The PoolHouse
Crave Global has partnered with The PoolHouse to define its new look, strategy, and new tag line.
Spark urges Kiwis to celebrate talent through tech
Spark is urging NZ to celebrate its talents through technology, with Reuben Moffett, a talented dancer, leading the way in the Christmas campaign.
Stuff delivers news via vertical videos
Stuff has introduced Stuff Shorts stories, which will be presented in a vertical video format, and will feature daily on the digital platform.
Stanley Street partners with Channel Factory
Stanley Street has partnered with Channel Factory, the global brand suitability and ad performance platform for YouTube.
Edgewell awards Chemistry full social strategy and creative account for NZ brands
Edgewell has awarded Chemistry the full social strategy and creative work for its NZ brands following multiple award-winning social campaigns.