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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Genesis energises future innovators with new work via Bastion Shine
Genesis Energy’s new campaign highlights the Genesis School-gen programme which provides free STEM resources to primary and secondary schools.
Politicians offered easy job hunt with TradeMe Jobs
As the 2023 General Election looms only days away, the future job prospects for some politicians are uncertain, regardless of the election’s outcome.
GWM launches new Havas H6 campaign
GWM Australia & NZ has launched the new Haval H6 campaign, created by independent ad agency, The Hallway.
DDB and Mac’s release ‘The Right Kind of Interesting’ campaign
Mac’s is bringing audiences ‘The Right Kind of Interesting’ with a new campaign created with DDB Group Aotearoa.
Video creative service VMG Digital acquires Mish Guru
VMG Digital has acquired Mish Guru, a software company that helps brands thrive on vertical social platforms.
Metlink continues Go Media’s advertising contract
Advertising on all Metlink buses, trains, and station platforms will continue to be provided by Go Media.
Alexander PR named ‘Best Agency to Work For’ at 2023 SABRE Awards
NZ-headquartered Alexander PR has been named ‘Best Agency to Work For’ at the 2023 SABRE Asia-Pacific Awards.
MarketMedia and oOh!media light up screens in The Warehouse and Noel Leeming
MarketMedia has announced a partnership with oOh!media to launch digital screens in all The Warehouse and Noel Leeming stores.
Sling & Stone wins JW Marriott brief following competitive pitch
Sling & Stone will launch the first JW Marriott hotel in NZ and will be sharing the hotel’s journey.
HYPER launches retail DOOH media network with Bargain Chemist
HYPER has partnered with Bargain Chemist to bring a new network of screens to its stores.
RealNZ appoints Together as media agency
Leading NZ tourism operator RealNZ has appointed Together to support their business following a competitive review.
2023 National Best Design Awards showcase world-class excellence
On Friday evening, Aotearoa’s design community came together to celebrate another year of excellence at the 2023 Best Design Awards.
Spark utilises AI to recommend best plan for customers
Spark is enhancing its customer service by providing personalised recommendations as part of its ‘Made For You Review’ programme.
Cannes Lions ranks Special in top indie agencies globally
Cannes Lions, the worlds largest and most competitive awards festival, has ranked Special Auckland 4th globally in its category.
TheSalt connects advertisers with everyday Kiwis’ social platforms
Step aside, social media influencers with massive followings and picture perfect content – now advertisers are collaborating with everyday Kiwis.
The NZ Podcast Awards return for 2023, entries open
From behind the mic, to centre stage, it’s time to get your entries in for the 2023 New Zealand Podcast Awards.
RUN and FCB make learning te reo Māori easy with Four Square’s shopping app
It’s Te Wiki o te Reo Māori all year round for Four Square with the Rārangi Kai app, thanks to the collaborative mahi of RUN and FCB Aotearoa.
Clemenger Group reports gender pay gap publicly
Clemenger Group NZ has released its gender pay gap to the public today and commited to voluntary public reporting of this data from now on.
Meta launches Generative AI tools for Kiwi advertisers
Creatives have a large impact on ads, and Meta hopes that the introduction of these tools will help them make the best-performing ads.
Steven Adams takes Meadow Fresh milk to new heights
Goodman Fielder and DDB Group Aotearoa have launched a new campaign, highlighting Meadow Fresh’s commitment to supporting young athletes.
GLOBOX launches new screens in Christchurch and Whangārei
GLOBOX has introduced five new screens in September, bringing its network total to 35, with four in Christchurch and one in Whangārei.
Strategy Creative helps Run72 surpass mental health fundraising goal
The Run72 event successfully raised almost $37,000 to fund counselling support thanks to a campaign via Strategy Creative.
GroupM NZ launches ‘Back to News’ programme to support responsible journalism
GroupM NZ is introducing ‘Back to News’, a programme aimed at enabling brands to support journalism by reallocating media budgets.
DDB wins gold at 2023 APAC Effie Awards
DDB has taken home gold for ‘iTest: Comparing Apples With Androids’ and bronze ‘If You Seek’ at the 2023 APAC Effie Awards.
Special wins Effie APAC Agency of the Year
Special had a standout evening at the APAC Effie Awards, clinching three gold awards.
Good magazine’s 2023 Best of Natural Award winners announced
The results are in for the 2023 Best of Natural Awards, NZ’s largest awards in natural health, beauty and eco-living.
2023 Outstanding Radio Creative Awards finalists announced
Finalists for the 2023 Outstanding Radio Creative Awards have been announced – and voting for the People’s Choice Award is now open.
All-reality on-demand service Hayu coming to NZ
Hayu, the subscription-based video-on-demand service featuring reality content from NBCUniversal, is coming to NZ.
Colenso BBDO takes out Cannes Lions Pacific Agency of the Year
Cannes Lions has unveiled its annual global rankings, and Colenso BBDO has secured the title of Pacific Agency of the Year.
Land Rover Defender releases ‘Defenders of Tomorrow’ via Together
Land Rover Defender has revealed its marketing campaign in NZ, aimed at boosting its sponsorship of the 2023 Rugby World Cup.
Port of Tauranga selects Fuel Agency for rebrand
NZ’s largest port, Port of Tauranga, has selected Fuel Agency for its first full rebrand in over 20 years.
Executive Judges revealed for 2023 Pressie Awards
The Comms Council has announced the Executive Judges for the upcoming 2023 Pressie Awards which recognise PR, Experiential, and Social campaigns.
Claire Stapleton promoted to Creative Director at The Works
The Works has promoted Claire Stapleton to Creative Director, underscoring its commitment to nurturing talent and driving creative capabilities.
HYPER and Liquorland announce the launch of POS Media programme
HYPER and Liquorland have announced a Liquorland POS Media programme, set to debut in October.
NZME launches curated playlist feature on iHeartRadio
If you’ve ever wondered what your favourite broadcasters’ music taste is like, iHeartRadio’s new Playlist feature might be your jam.