New Zealand Media and Entertainment (NZME) is reintroducing its popular Imprint competition, a celebration of the influence and effectiveness of print advertising, by encouraging the industry to come up with innovative ways to use the medium.
The competition challenges NZME’s agency partners to showcase innovative and strategic thinking, proving how their campaigns leverage the full potential of print advertising including creative use of the channel and ad placement. The announcement of the return of the competition coincides with Advertising Week New York, where the inaugural Imprint competition winners – OMD, are currently being hosted as part of their prize-winning experience.
Greg McCrea, NZME Head of Agency Sales, says NZME is proud to bring the competition back following its successful launch last year.
“NZME has a number of exceptional print platforms that empower our advertisers to showcase their products and services creatively. With our expanding audiences and high daily engagement, advertisers stand to gain immeasurable benefits, and the competition celebrates the diversity of creative potential that is inherent in print advertising,” he says.
Margaret Hawker, NZME Head of Commercial Publishing and Innovation, says NZME is looking forward to driving engagement and excitement throughout the next few months of the competition, whilst celebrating the unique and powerful platform that print advertising is.
“Research has shown us that exceptional creative advertising plays a pivotal role in enhancing brand awareness and recall. We have some extremely talented marketers and creatives across the country, and we’re anticipating receiving plenty of outstanding entries once again, whilst also delivering tangible results for those advertising through our print products,” she says.
The winner of the NZME Imprint Competition will win flights for two to New York, five nights’ accommodation, two tickets to Advertising Week New York and two tickets to a Broadway show of their choice.
Competition entries are now open and close in May 2024. Entrants are required to submit their creative materials along with a 250-word rationale that demonstrates the campaign’s effectiveness.
To participate in NZME’s Imprint competition, visit imprint.nz.
