This Christmas, Spark is encouraging Aotearoa to celebrate its unique talents through technology, with Reuben Moffett, a talented student from Mt Albert Grammar School, leading the way in Spark’s Christmas campaign.
Moffett, who trains for 20 hours per week across four dancing disciplines, auditioned for the role along with nearly 300 other dancers ranging in age from ten to seventeen from Kaitaia to Invercargill.
As well as his incredible talent for and dedication to dance, Moffett stood out for his touching commitment to his community. Just last year, at age 12, Moffett created a dance scholarship for families struggling to pay for dance classes, raising over $2,000 in a single fundraiser concert.
New Zealanders will be introduced to Moffett this year in Spark’s 2023 Christmas commercial, where he comes to life in a dance sequence, unleashing his gift for dance with the help of technology – the Samsung Galaxy buds he received on Christmas morning.
“I’ve been dancing since I was three years old, and it really has become a part of who I am,” says Moffett. “I’m so excited to be part of Spark’s Christmas campaign and encourage more kids to follow their dreams. I know I’m so lucky to have the opportunity to take regular dance classes and now to be part of this campaign with Spark, and I hope we can inspire more people to do more of what they love.”
Spark’s Director of Marketing and Data, Matt Bain, says: “We know that the right piece of technology can play a pivotal role in unleashing our potential, whether it’s a set of ear buds for an up-and-coming dancer or a tablet and e-pencil for an artist. Whatever their talent, this Christmas we wanted to encourage New Zealanders to think about what gifts their loved ones might be hiding away and how you can use this Christmas, with the help of technology, to bring those gifts to life.
“For our Christmas campaign this year, we wanted to support someone who was taking a chance on what mattered most to them and demonstrate how technology can help them to unleash their potential. Seeing how Reuben’s passion for dance comes to life through technology is what our guiding kaupapa of ‘Hello Tomorrow’ is all about.”
Si Vicars, Colenso BBDO Chief Creative Officer adds: “The greatest gift you can give at Christmas is one that emboldens or awakens a passion in someone. That’s why socks are so disappointing. We’re excited to take this idea to New Zealand, and to give Reuben the stage he deserves.”
Client / Spark: Ryan Drew (Acquisition Chapter Lead), James Henson (Brand Partner), Derek Ireland (Customer Tribe Lead), Leanne Ho (Acquisition Marketer).
Agency: Colenso BBDO
Media Agency: PHD
Creative Services Agency: Proximity New Zealand
Production Company: Rabbit
Director: Madeline Clayton
Producer: Katrina Maw
EP/Founder: Lucas Jenner
EP/Managing Partner: Alex Hay
Director of Photography: Maria Ines Manchego
Production Designer: Guy Treadgold
Stylist: Karen Inderbitzen Waller
Choreographer: Aloalii Tapu
1st AD: Katie Hutchinson
Casting Director: Adrian Dentice
Editor: Simon Price
Colourist: Matic Prusnik
Post House: Blockhead FX