Lloyd Thomason, formerly of TRA, is rejoining the agency world as a Senior Strategist with FCB Aotearoa.
Thomason returns to the advertising industry after two years as a researcher and strategist with leading market research company, TRA. It’s not Thomason’s first gig at Wellington Street, having worked at FCB earlier in this career. He’s also had stints at Barnes Catmur and TBWA.
Thomason says: “FCB make stuff that everyday New Zealanders like and talk about – stuff that changes behaviour. It feels good to be back and part of the team. I look forward to putting our go-to question to good use – what do you want to change?”
Matt Kingston, Chief Strategy Officer, says: “When thinking about the future of this agency and the types of humans we want to attract, Lloyd was the absolute top of our list of people to reach out to. Attracting Lloyd back to the industry is a big win for our culture, and a huge boost to the value we provide our clients.”