Work Communications crack open new brand campaign for Farmer Brown
Farmer Brown eggs is launching into a new era with a major rebrand and a charismatic spokesperson (or spokes-egg, to be exact).
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Stuff and MediaWorks partner with Lexus Urban Polo
Stuff and MediaWorks have been named as the media partners for fashion, music and sports event, Lexus Urban Polo.
NZME continues support for Christchurch events
With a long history of supporting events in Christchurch, NZME is collaborating with entertainment, sports, and musical events in the city.
LA Tourism launches first consumer ad campaign in NZ
LA Tourism has launched its first consumer advertising campaign in NZ.
Stuff introduces new integration studio Harakeke
Stuff has launched a new strategic creative and editorial studio called Harakeke, bringing together a range of skills to help brands get noticed.
Stuff re-launches NZFarmer after five-year hiatus
After a 5 year break, NZFarmer is set to make a comeback under the leadership of Sonita Chandar.
TVNZ scores massive audience for election coverage
A whopping 1.4 million people tuned into TVNZ 1 to watch the 2023 General Election results unfold.
Harvey Cameron and Nero Motion partner up
Harvey Cameron, a full-service agency specialising in business and marketing solutions, has recently partnered with Nero Motion, a digital studio.
Westpac NZ launches next chapter of Together Greater
Westpac has unveiled the latest iteration of ‘Together Greater,’ in collaboration with the Publicis Groupe Connected Platform model.
Out of Home positioned to end 2023 on a high
Out of Home revenue continues its trajectory, with the OHMAA reporting that Q3 2023 achieved the highest Q3 revenue to date.
Outdoor ads raise awareness for World Menopause Day
On a mission to make menopause a stage that everyone knows about, two Gen X campaigners have taken a series of outdoor ads to the streets.
Stuff Group to stop sharing content to X (Twitter)
Stuff will stop sharing content to X, effective immediately, following concerns about mis- and disinformation shared on the platform.
Genesis energises future innovators with new work via Bastion Shine
Genesis Energy’s new campaign highlights the Genesis School-gen programme which provides free STEM resources to primary and secondary schools.
Politicians offered easy job hunt with TradeMe Jobs
As the 2023 General Election looms only days away, the future job prospects for some politicians are uncertain, regardless of the election’s outcome.
GWM launches new Havas H6 campaign
GWM Australia & NZ has launched the new Haval H6 campaign, created by independent ad agency, The Hallway.
DDB and Mac’s release ‘The Right Kind of Interesting’ campaign
Mac’s is bringing audiences ‘The Right Kind of Interesting’ with a new campaign created with DDB Group Aotearoa.
Video creative service VMG Digital acquires Mish Guru
VMG Digital has acquired Mish Guru, a software company that helps brands thrive on vertical social platforms.
Metlink continues Go Media’s advertising contract
Advertising on all Metlink buses, trains, and station platforms will continue to be provided by Go Media.
Alexander PR named ‘Best Agency to Work For’ at 2023 SABRE Awards
NZ-headquartered Alexander PR has been named ‘Best Agency to Work For’ at the 2023 SABRE Asia-Pacific Awards.
MarketMedia and oOh!media light up screens in The Warehouse and Noel Leeming
MarketMedia has announced a partnership with oOh!media to launch digital screens in all The Warehouse and Noel Leeming stores.
Sling & Stone wins JW Marriott brief following competitive pitch
Sling & Stone will launch the first JW Marriott hotel in NZ and will be sharing the hotel’s journey.
HYPER launches retail DOOH media network with Bargain Chemist
HYPER has partnered with Bargain Chemist to bring a new network of screens to its stores.
RealNZ appoints Together as media agency
Leading NZ tourism operator RealNZ has appointed Together to support their business following a competitive review.
2023 National Best Design Awards showcase world-class excellence
On Friday evening, Aotearoa’s design community came together to celebrate another year of excellence at the 2023 Best Design Awards.
Spark utilises AI to recommend best plan for customers
Spark is enhancing its customer service by providing personalised recommendations as part of its ‘Made For You Review’ programme.
Cannes Lions ranks Special in top indie agencies globally
Cannes Lions, the worlds largest and most competitive awards festival, has ranked Special Auckland 4th globally in its category.
TheSalt connects advertisers with everyday Kiwis’ social platforms
Step aside, social media influencers with massive followings and picture perfect content – now advertisers are collaborating with everyday Kiwis.
The NZ Podcast Awards return for 2023, entries open
From behind the mic, to centre stage, it’s time to get your entries in for the 2023 New Zealand Podcast Awards.
RUN and FCB make learning te reo Māori easy with Four Square’s shopping app
It’s Te Wiki o te Reo Māori all year round for Four Square with the Rārangi Kai app, thanks to the collaborative mahi of RUN and FCB Aotearoa.
Clemenger Group reports gender pay gap publicly
Clemenger Group NZ has released its gender pay gap to the public today and commited to voluntary public reporting of this data from now on.
Meta launches Generative AI tools for Kiwi advertisers
Creatives have a large impact on ads, and Meta hopes that the introduction of these tools will help them make the best-performing ads.
Steven Adams takes Meadow Fresh milk to new heights
Goodman Fielder and DDB Group Aotearoa have launched a new campaign, highlighting Meadow Fresh’s commitment to supporting young athletes.
GLOBOX launches new screens in Christchurch and Whangārei
GLOBOX has introduced five new screens in September, bringing its network total to 35, with four in Christchurch and one in Whangārei.
Strategy Creative helps Run72 surpass mental health fundraising goal
The Run72 event successfully raised almost $37,000 to fund counselling support thanks to a campaign via Strategy Creative.
GroupM NZ launches ‘Back to News’ programme to support responsible journalism
GroupM NZ is introducing ‘Back to News’, a programme aimed at enabling brands to support journalism by reallocating media budgets.
DDB wins gold at 2023 APAC Effie Awards
DDB has taken home gold for ‘iTest: Comparing Apples With Androids’ and bronze ‘If You Seek’ at the 2023 APAC Effie Awards.