HYPER launches retail DOOH media network with Bargain Chemist

HYPER, a leading provider of DOOH retail media channels, has partnered with Bargain Chemist to bring a new network of screens to its stores.

The relationship will see HYPER deploy custom designed 65” digital screens across Bargain Chemists 20 store network reaching more than two million health and wellness shoppers annually.

HYPER CEO Ben Partington says they are excited to partner with a local brand like Bargain Chemist.

“We’ve been super impressed by their strategy and growth aspirations and have long desired access to the unique audiences that their retail environment offers.”

While multiple New Zealand chemist retailers operate their own trade investment programmes, Bargain Chemist will be the first of its kind to benefit from the technology and capability of a sophisticated retail DOOH operator.

HYPER’s rapid tech stack development over the past two years will ensure that the Bargain Chemist network launches with capability like programmatic trading from day one. This presents a unique opportunity for supplier and non-endemic brands to target and optimise their exposure to a range of highly desirable health focused customer segments.

Bargain Chemist director, Peter Shenoda, says: “We’re delighted to be partnering with HYPER. The deployment of a digital screen network will provide a strong platform for our suppliers to build their brands, support their NPD and drive conversion across our, soon to be, 22 stores and growing to 60 stores nationwide. We’re also excited to see what other advertisers value our environment, foot traffic and audience.”

The deployment of the Bargain Chemist network represents yet another retailer beyond traditional grocery that has opened their doors to retail media monetisation opportunities.

An observable market shift is most certainly underway where retailers are acknowledging that relevant non-supplier advertising in retail environments can add value to the shopper experiences and provide a compelling opportunity for incremental revenue.  

The digital screen rollout is well underway and advertising space on the network will be available for both supplier and third-party advertisers to purchase from November 1, 2023.

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