Leading New Zealand tourism operator RealNZ has appointed independent media agency Together to support their business across media strategy, buying, analytics and marketing technology following a competitive review.
RealNZ is one of the leading tourism operators in New Zealand, offering memorable experiences with a vision – to create enduring value through conservation that is enabled by tourism. Their experiences range from Stewart Island to Queenstown and include world renowned cruises through Milford and Doubtful Sounds, the Te Anau Glowworm Caves and Treble Cone and Cardrona ski fields.
Together will be helping RealNZ to increase visitation and engagement with their experiences from both domestic and international travellers. The appointment covers media planning, buying, analytics as well as access to Together’s data science, customer media and custom audience capabilities.
Sarah Bartholomew, GM Marketing, RealNZ, says the team is excited to have found partners that share their drive to do better business and do better for the environment.
“The team at Together, we are certain, will not only support us on our path but move us along it with passionate velocity.”
Bridget Bucknell-Whalley, GM Strategy, Together, says the Together team is “thrilled” to be working with RealNZ “to help as many people as possible engage with some of New Zealand’s most iconic tourism experiences. They are transforming their business, with conservation at the heart, and we’re excited to be part of this journey.”