Unbound partners with Hivestack to deliver targeted digital out of home ads
Digital marketing agency Unbound has partnered with Hivestack, a leading independent programmatic digital out of home ad tech company.
Get the latest direct to your inbox twice a week. Sign up today. 
Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Skin Institute teams up with The Post Office to urge Kiwis to get their skin checked
With warmer weather on its way, the Skin Institute is urging Kiwis to get their skin checked.
Stuff announces political team in election run up
Kiwis wanting to keep up with the 2023 election campaign can count on Stuff for key info ahead of the General Election on October 14th.
Mindshare wins back Unilever
GroupM’s media agency Mindshare has reclaimed Unilever’s $40m account following a competitive pitch.
The Warehouse and DDB team up to redefine bargains for Kiwi families
The Warehouse has partnered with DDB Group Aotearoa to launch a brand platform that redefines bargains for modern Kiwi families.
KFC goes 3D with first commercial 3DOOH billboard
MediaWorks, PHD and Stanley Street have teamed up to deliver NZ’s first commercial full-motion 3DOOH billboards for KFC.
Krunch creates new integrated campaign for Generate KiwiSaver
As Generate KiwiSaver’s Marketing Technology and official Salesforce Marketing Cloud partner, krunch has created a new integrated creative campaign.
Early-childhood education provider BestStart appoints Together
Early-childhood education provider BestStart has appointed independent media agency Together to support its business in multiple areas.
The Spinoff launches new podcast Dear Jane
The Spinoff has launched Dear Jane, a new podcast series in five parts about a youth group, a betrayal of trust and the search for answers.
Not Another celebrates Te Wiki o Te Reo Māori with new homepage
Visitors to Not Another’s website will experience the homepage in te reo Māori this week, in celebration of Te Wiki o Te Reo Māori.
Hamilton PR firm launches CRUNCH podcast
PR firm HMC has launched a podcast, CRUNCH, designed to lift the lid on PR and communications.
NZ’s digital advertising revenue grows by 1.2 percent in H1
IAB NZ released its latest 2023 Digital Advertising Revenue Report offering a contextual overview of the NZ’s digital advertising market.
TikTok and TBWA release white paper on crucial role of creativity for businesses
TikTok and TBWA have announced the release of a white paper that looks at the role creativity and innovation play in contemporary marketing strategies.
oOh!media and Shout Media’s The Poster Boys rock Battle of the Ad Bands 2023
Eight agency bands battled it out at the Battle of the Ad Bands with oOh!media and Shout Media’s The Poster Boys coming out on top.
Tova O’Brien to host new political podcast
Known for her sharp wit and quick questioning, political journalist Tova O’Brien is returning to the mic to host a new podcast.
Stuff remains on top following latest Nielsen readership results
According to the latest Nielsen readership survey results, Stuff continues to have the largest national audience across print and digital media.
TAB launch new campaign ‘It’s Anyone’s Bet’ via Yarn
TAB has launched a campaign via Yarn that highlights how tough it is to predict what will happen during the Rugby World Cup this year.
NZME unveils podcast line up for 2023 election
NZME has announced a comprehensive podcast line-up across NZ Herald and Newstalk ZB in the lead up to the election.
One NZ and DDB launch new mobile campaign
One NZ and DDB Group Aotearoa have joined forces on a new mobile campaign called Mobile made for you.
2023 TVNZ-NZ Marketing Awards winners announced
On Wednesday the industry donned their best dresses and suits to celebrate exceptional marketing at the 2023 TVNZ-NZ Marketing Awards.
Fashion Quarterly shares insights to empower clients
Fashion Quarterly has introduced a bespoke audience research platform to provide brands and clients with customised insights in real-time.
Concoction brings Goldpine’s first brand campaign to life
Auckland creative agency Concoction has brought to life the power of a natural product through a campaign for outdoor timber specialists, Goldpine.
New Stuff Travel magazine takes flight
Stuff has launched a new weekly magazine that will inspire wanderlusts up and down the country and reach travelling Kiwis at scale.
Simon Wassef rejoins Clemenger BBDO as Chief Strategy and Experience Officer
Clemenger BBDO has appointed Simon Wassef as Chief Strategy and Experience Officer.
Vans collaborates with Growing Up in New Zealand on a ‘data report you can wear’
University of Auckland’s longitudinal study, Growing Up in New Zealand and Vans have come together to create a data-driven pair of shoes.
Public Relations industry grapples with fake news and conspiracies
Practising ethical PR in an environment plagued by fake news is one of the top concerns of PR and communications professionals working in NZ.
Pregnancy brand PURE MAMA launches new campaign with Crave Global
Pregnancy brand PURE MAMA teams up with Crave Global to launch an Australasian wide campaign in hopes to empower women during the pregnancy journey.
Oceania and YoungShand team up in new campaign
YoungShand, Honeymoon’s Louis Sutherland and Oceania partner up in retirement living campaign paired with a Leonard Cohen song.
Kings Plant Barn appoints Sneakers Media
Iconic garden centre business Kings Plant Barn has appointed independent media agency Sneakers Media as its agency of record.
Initiative’s ASB win presents opportunity for next bank says IMANZ Chair
Following Initiative winning ASB’s business, IMANZ Chair Alex Radford, says this presents an opportunity for the next bank.
Go Media continues Good Impressions programme for second year
Following a successful debut of the Good Impressions initiative Go Media has announced that the programme will be continuing for a second year.
NZME launches Viva Local Life across five regional newspapers
Viva will soon be available with localised content in the regions following the launch of Viva Local Life in NZME’s five regional papers.
Lion NZ appoints Thinkerbell Aotearoa as key creative partner
Thinkerbell Aotearoa has been appointed as a key creative partner for Lion NZ, following a competitive pitch process.
Boyd PR retains South Australian Tourism Commission account
Auckland based PR agency Boyd PR has retained the South Australian Tourism Commission account following a competitive pitch.
Initiative wins ASB business, launches in New Zealand
Media agency Initiative has been appointed as media partner to ASB and will launch in New Zealand as Initiative Aotearoa.
Black Ferns and Ryman Healthcare announce sponsorship with new campaign
Ryman Healthcare and the Black Ferns have unveiled a new campaign, marking the start of Ryman’s sponsorship of the team.