Australian-based social-first agency, We The People, has expanded into New Zealand, opening a local office in Auckland.
With a focus on helping brands ‘own the moment’ by utilising social video & TikTok, the launch extends We The People’s leading TikTok studio into New Zealand. We The People’s social video studio helps brands strategise and create native content for the platform at the speed of TikTok’s For You Page.
“We couldn’t be more excited to be putting boots on the ground in New Zealand, welcoming some incredible talent to our team in Auckland. Over the past 18 months, we’ve had increasing demand from brands across Aotearoa looking to tap into our innovative approach to social, so we’re excited to be launching a local offering,” says We The People Managing Director, Jacob Arnott.
“We’ve already seen that by bringing the learnings our social video team have gathered helping Aussie brands over the past three years into New Zealand, has given our local Kiwi brand partners a significant advantage as they establish their approach to social video & TikTok.”
The new Auckland offering connects into We The People’s ‘three cities, one agency’ approach, with Chris Rogers, who joined We The People from Stratosphere earlier this year, assuming the role of Regional Creative Director, alongside Hetty Donovan, who joins from The Brand Agency to lead the local Client Services team.
“Despite only swinging open our doors a few months ago, we’ve been able to deliver some great scroll-stopping moments for our client partners. We’re privileged to be partnering with some of New Zealand’s biggest brands to help navigate these emerging social channels,” says Hetty Donovan, Account Director at We The People NZ.
We The People is a TikTok Creative Marketing Partner, recognised as a best-in-class partner to help brands create for-platform content to capture and convert attention on TikTok. The opening of the Auckland office is the first international office for We The People, adding to their existing presence in Melbourne and Sydney.
We The People’s client partners across Australia & New Zealand include Reckitt, Arnott’s Biscuits & TikTok.
Learn More at https://wethepeople.co.nz
