After the successful introduction of its fresh brand platform, ‘That’s Shopping Different,’ FreshChoice has rolled out a new campaign highlighting the brand’s fresh credentials.
Capitalising on the numerous sporting events and teams currently gripping the nation, ‘Team Fresh’ focuses on FreshChoice’s very own team of dedicated professionals.
Made up of bakers, butchers, deli and produce specialists all fearlessly led by a local store owner as their captain, the campaign shines a light on FreshChoice’s Fresh departments, borrowing a number of dramatised sport-isms.
Travis Tompsett, Head of Marketing at FreshChoice says: “We’re really proud of our Fresh offering… it is in our name after all. So, as we head into the summer months when Kiwis are looking for the best fresh produce in town, there’s no better time to remind them that we have a national-calibre team dedicated to delivering just that.
“Whilst the message is no joke (we love everything Fresh!), we wanted to deliver a campaign in a light-hearted way that reflects our new brand. We’re loving how this campaign gets that across.”
The campaign was created by independent commerce agency, Multiplied, and led by Creative Partner, Aaron Taylor.
“This has been another fun one to work on with Trav and the team. We loved the opportunity to focus on two of the things that FreshChoice really prides itself on – their team and their Fresh offer – and to be able to deliver this in a way that feels well, fresh.”
This integrated campaign will be delivered across various media channels, including television, digital, social media, and in-store.
Credits
Client: FreshChoice
Head of Marketing: Travis Tompsett
Brand Manager: Jarryd Adams
Creative Agency: Multiplied
Creative Partner: Aaron Taylor
Design Director: Reuben Hannaford
Strategic Partner: Troy Fuller
Client Services Partner: Tom Roydhouse
Senior Account Manager: Liam McStay
Production Company: Flying Fish
Director: Gary John
Executive Producer: James Moore
Producer: Samantha Attenborough
DOP: Andrew Stroud
1st AD: Chris Short
PM: Lisa Kissin
Costume: Camille Masterantonio
Art Director: Gim Bon
Stills Company: Fanclub
Stills Photographer: Spid Pye
Stills Producer: Fleur Swarbrick
Media Agency: dentsu
General Manager: Courtney Wide
Associate Business Director: Lucciane Surtees
Business Manager: Billy Vye
Business Executive: Lessei Perelini
