Colenso BBDO takes out Cannes Lions Pacific Agency of the Year

Cannes Lions has unveiled its annual global rankings, and Colenso BBDO has secured the title of Pacific Agency of the Year.

The agency claimed the regional top spot with their haul of 10 lions, including the Grand Prix Lion in radio for Skinny’s Phone It In. Alongside the Grand Prix, the agency also picked up two golds, four silvers, three bronze and five shortlists. 

Angela Watson, MD at Colenso, says the agency has always aimed to be one of the best in the world.

“It’s achieved that with scary consistency for decades, thanks to the brilliant Suits, Planners, Creatives, Producers, studio teams, digital makers, clients and rascals that have called Colenso home. I’m proud that this Colenso team is writing our own chapter and adding to that legacy by winning Pacific Agency of the Year.”

Spark/Skinny were the big winners for the agency, with golds across media and craft for Phone It In – which turned OOH placements into open sourced radio scripts, and the mobile phones of New Zealanders into radio recording studios. The campaign resulted in 22 hours of user generated radio ads and drove a rush of new customer acquisitions. 

Si Vicars, CCO at Colenso says the achievement seemed so impossible and now that it has happened “it’s a strange feeling”.

“To now win the regional title on top of that is awesome. We never take for granted that we have epic clients right across the business, whose ambitions push us just as much as we push them. Ideas like Phone It In take commitment from everyone involved, so this win is testament to our great mates at Skinny and also PHD, Drum and P29.”

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