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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Comms Council to host entry writing workshop for Pressies Awards
The Comms Council is hosting an entry writing workshop to help entrants craft award-wining submissions for the 2023 Pressie Awards.
Stuff’s Agency Markets team strengthened by promotions
Laressa Marinovich has been appointed as the Director of Agency Markets for New Zealand and Australia at Stuff.
Mars Petcare launches ‘All it Takes is a Shake’ for Temptations via Farrimond
Mars Petcare brand Temptations™ has launched a new campaign starring the sound made by a pack of Temptations™ being shaken.
Comms Council launches Advertising Careers Engine to draw fresh talent to industry
To help attract young talent the Comms Council has launched a platform designed to raise consideration of the ad world as a career option.
TRA Labs and Previously Unavailable launch new insights innovation platform – Ideally
The brains behind Tracksuit, TRA Labs and Previously Unavailable are teaming up again to launch a new start-up – Ideally.
Radio ratings survey results reveal strong audience numbers
More than 3.41 million Kiwis are tuning in each week to listen to commercial radio according to a survey released today.
NZ Rugby champions mental fitness with new wellbeing partnership
New Zealand Rugby has revealed a multi-year collaboration with Groov, the proactive wellbeing platform co-founded by Sir John Kirwan.
TBWA\NZ and ANZ use comedy in fight against cancer for Daffodil Day
TBWA\NZ and ANZ have teamed up with a comedian and Warner Bros. Discovery for an initiative that aims to bring humour into the fight against cancer.
Record viewership for 2023 FIFA Women’s World Cup
More than 2.2 million people in New Zealand tuned in to watch the 2023 FIFA Women’s World Cup on both Sky Sport and Sky Open from when it began.
Chemistry and MetroEXP move into Auckland Gasworks complex
Chemistry and MetroEXP have moved to 20 Beaumont Street, also known as the old Auckland Gasworks building.
Sky and DDB rally support for Rugby World Cup 2023
To celebrate the Rugby World Cup 2023 starting on Sky this September, Sky NZ has teamed up with DDB to inspire Kiwis to get behind their teams.
Yoplait joins The Business Marketing Group’s brand roster
The Business Marketing Group (TBMG) has added popular yoghurt brand, Yoplait, to its brand roster portfolio.
Motion Sickness turns 10, launches new brand positioning and website
The release of the new Motion Sickness website and brand positioning coincides with its tenth year in the industry.
Independent media agencies launch NZ-owned industry body
Twenty-eight New Zealand independent media agencies gathered last night to launch their own industry body – Independent Media Agencies New Zealand.
Star Alliance selects The Secret Little Agency as global creative agency
Star Alliance, which includes Air NZ, has awarded The Secret Little Agency as its global creative agency of record.
Whittaker’s brings back Miraka Kirīmi block for Te Wiki o te Reo Māori
Whittaker’s Miraka Kirīmi block, created in celebration of Te Wiki o te Reo Māori, will be back on the shelves this year.
Taboola expands Yahoo partnership with NZ recommendations launch
Taboola has announced it now powers native recommendations for Yahoo’s properties in NZ.
Rural News Group sets challenge for advertisers
Rural News Group has launched a campaign designed to get advertisers’ attention with an attention-grabbing prize to boot.
Special crowned ‘Agency Network of the Year’ at AWARD Awards
Special has been named ‘Agency Network of the Year’ at the 44th AWARD Awards held in Sydney last week.
Specsavers taps TBWA/Melbourne as new creative agency
TBWA\Melbourne – The Disruption® Company, has been selected by Specsavers as its creative services agency for Australasia.
Mercury brightens up August via FCB and The Glue Society
A giant light therapy sculpture is ensuring the sun will shine in two iconic Kiwi towns for all of August – no matter the weather.
Go Media becomes official Out of Home partner for ASB Classic tennis tournament
Tennis Auckland has announced that Go Media has signed on as the OOH media partner for the next 3 years to help promote the ASB Classic.
FCB NZ nabs AWARD 2023 Creative Team of the Year
Alan Jones and Angelo An, of FCB NZ, took out the title of Creative Team of the Year during the 44th AWARD Awards ceremony last night.
Pressie Awards introduce new categories for 2023
The Pressie Awards, an event that celebrates the New Zealand PR industry, has introduced two new categories for this year.
Sky replaces Prime with the launch of Sky Open
Scheduled for a 6am debut on Wednesday, August 23rd, Sky Open is set to take the place of Prime in the networks channel lineup.
Avis NZ unveils next phase of Driven by Better via Host/Havas
Avis NZ has unveiled the latest version of its Driven By Better brand initiative, featuring fresh creative content via Host/Havas.
Partnership between Stuff and G.J. Gardner aims to debunk home building myths
Stuff and G.J. Gardner have introduced a fresh strategy with the goal of empowering Kiwis with the information they need when building a home.
Four Square and The Breeze radio station work together to answer “What’s for dinner?”
Drawing inspiration from the question “What’s for dinner?”, MediaWorks has launched a cross-platform campaign with Four Square.
NZSki invites skiers back to slopes via LUMO Digital’s smart tech
NZSki has introduced its latest initiative offering snow enthusiasts up-to-the-minute information thanks to LUMO’s smart tech.
Coca Cola spreads messages of progress to celebrate FIFA Women’s World Cup
As the FIFA Women’s World Cup 2023™ approaches its finale, Coca-Cola has introduced a campaign that celebrates women’s football.
SolarZero appoints One Plus One Communications
SolarZero, a leading provider of solar, battery storage, and energy services, has chosen One Plus One Communications to lead its comms.
Sling & Stone help Kogan Mobile celebrate fourth birthday
Prepay phone brand Kogan Mobile is turning four this month and to celebrate Sling & Stone is helping them give out presents to Kiwis.
TikTok and Media Design School partner to boost advertising education
TikTok is strategically collaborating with Media Design School, a creative and digital technology education provider based in Auckland.
Industry prepares for 32nd TVNZ-NZ Marketing Awards
The 2023 TVNZ-NZ Marketing Awards night is rapidly approaching and is shaping up to be an unforgettable night of honouring excellence.
American football fans learn ‘How to Wellington’ with comedian Karen O’Leary
Three American football fans have returned home as devoted fans of Wellington, after winning a special trip to the city.