One NZ and DDB Group Aotearoa have joined forces on a new mobile campaign, Mobile made for you.
The new campaign bucks the trend of showing the world in a hyper curated, rose-tinted way. Instead, One NZ is celebrating real; squinting at the incoming call, the mad scramble of early mornings, the forgotten presentation, ignoring the unknowing number, scrolling and how our phones fit with everyday life.
Katherine Kazalbash, Head of Marketing at One NZ says, “the campaign reinforces why One NZ should be New Zealanders’ first choice for mobile”.
“Our mobile products are designed around you and your life, whatever that is and however you live it. Big moments like starting a business or having children, helpful ones like meeting reminders and even the annoying ones like dropping your phone. One NZ gets that whilst our individual needs are personal, there are definitely moments that connect us all.”
Rory McKechnie, Executive Creative Director at DDB Group Aotearoa says: “Our phones know us incredibly intimately, they see a side of us that no one else does. So, we’ve shown people’s lives from the phone’s point of view, capturing our protagonists at their most real and unfiltered.
“Even though it’s a product spot and mobile devices are central to the overarching idea, we deliberately chose not to show the devices, instead we’ve let the view of everyday Kiwi lives tell the story.”
The platform launched on 3 September and appears across TV, outdoor, digital, and social.
CREDITS
Client: One NZ
Creative Agency: DDB Group Aotearoa
Media Agency: FCB Media
Film Company: Flying Fish
Director: Jason Bock
Executive Producer: James Moore
Producer: Sam Attenborough
Post Production: MANDY VFX
Offline Editor: Nathan Pickles
Colourist: Matic Prusnic
Online: Leon Woods
Sound Design, Music Editing & Mix: Craig Matuschka & Pete van der Fluit, Liquid Studios
Music Supervision & Licensing: Jonathan Mihaljevich, Franklin Rd
Stills Photography: The Collective Force
Photographer: Josh Griggs
Producer: Jason Jones
