BestStart, New Zealand’s leading early-childhood education provider has appointed independent media agency Together to support its business across performance media, search, analytics, data science, and marketing technology.
With 260+ centres nationwide and over 15,000 families supported, BestStart’s vision is to work in partnership with families, whānau and communities to enable children to achieve their learning potential. Together will be responsible for helping BestStart attract and engage families across digital channels, better leverage their data and support BestStart’s in-house digital teams with custom tools, reporting and best practice.
“We were looking for a partner to help accelerate our use of digital and data to further enhance how we support families nationwide. Together’s capabilities, tools and strategic thinking really stood out; they were a great fit and we’re really excited about the long-term potential of the partnership,” says Ruth Reid, BestStart’s Head of Marketing.
Together’s Managing Partner Kris Hadley says BestStart is a Kiwi success story with a mission it was easy to support.
“We’re looking forward to helping them leverage the best in data and technology as they continue to grow and support more families.”
The appointment continues Together’s momentum in 2023, following a year in which the agency was named 2022 Media Agency and IAB Digital Agency of the Year. Two thousand and twenty three highlights so far include expanding its customer media offering, being named the most awarded independent media agency at the Beacon Awards for the fourth year running and achieving Google Cloud Partner certification for its growing technology practice.
Hadley says “2023 has been a year of consolidation and diversification for the agency”.
“Across customer media, data science and our Cloud practice we’ve been busy building our consulting capabilities even further, to reflect where media is heading. We’re delighted to be applying this for partners like BestStart.”