MediaWorks, PHD and Stanley Street have teamed up to deliver New Zealand’s first commercial full-motion 3DOOH billboards for KFC.
The eye-catching promotion sees the instantly recognisable colonel hand a bucket of chicken through a drive-through window. The bucket then takes on a life of its own, flying around the screen.
The anamorphic creative will be whetting appetites for the secret recipe chicken that Kiwis know and love on MediaWorks billboard locations at Wellington Airport and Newmarket Atrium.
MediaWorks Outdoor Director Brad Morgan says KFC is known for their innovative advertising, so it has been fantastic to work with them to bring this 3D creation to life.
“3DOOH has been taking off around the world and we’re thrilled to be able to offer the capability to our New Zealand advertisers. This technology gives brands an opportunity to push creative boundaries and stand out from the crowd.”
KFC’s Marketing Director, Leanne Too adds: “We love leading for creative edge and how brands can come to life outside of the traditional lay down. It’s fantastic to work with the village to challenge the status quo and to dial up KFC’s Crave that Kiwis love”.
Ella MacDonald from PHD says: “We’re lucky to work with a Client that has such an appetite for exciting, new to market opportunities like this one. Magic is such an integral part of what we do here at PHD, so it’s been fabulous to see this execution come to life.”
Credits:
Restaurant Brands
Marketing Director – KFC: Leanne Too Senior Brand Manager – KFC: Holly Knowles
PHD
Creative Integration Lead- Amanda Palenski Associate Business Director- Ella MacDonald
Stanley St
MediaWorks
Outdoor Director: Brad Morgan
General Manager – Agency: Jaana Collins
Senior Account Director: Cara Allan-Northey
Strategic Partnerships & Operations Manager: Katie Gallagher Digital Operation Executive: Briar Moke
Wellington International Airport
Manager Retail & Advertising: Astra Davidson-Powell Manager Brand & Sponsorship: Jo Maxwell
Auckland Transport
Head of Partnerships & Experience: Simon Soulsby
