Stuff Group and leading retail pharmacy group Chemist Warehouse have agreed a long-term partnership covering multiple channels and touch points, including print, digital and experiential activations.
After a successful launch year for Chemist Warehouse’s The House of Wellness magazine in January 2023, the magazine is scaling up in size, content, frequency and reach, moving from nine publications per year to a monthly distribution. The magazines will be available in-store at Chemist Warehouse and through Stuff’s extensive national newspaper network.
The House of Wellness magazine includes articles, expert advice, delicious recipes and products that have been hand-picked to support wellbeing. There’s also a dedicated The House of Wellness lifestyle hub on New Zealand’s leading digital news site Stuff.co.nz (www.stuff.co.nz/thehouseofwellness).
Chemist Warehouse is also partnering with Stuff Events to deliver its trade events and company activations, including end-of-year celebrations, with a multi-year agreement in place. Stuff Events’ creative vision and exemplary execution of Chemist Warehouse’s most successful marketing event for the year, sees the partnership continue with exciting growth plans afoot.
“We’re delighted to deepen our partnership with Chemist Warehouse, a business committed to making everyday New Zealanders’ lives better through the provision of products and services at the heart of our communities. Stuff’s reach nationally and locally, combined with our omni-channel offerings and focus on making Aotearoa a better place, see us as a natural fit and great partners. We’re excited about where we can go together,” says Matt Headland, Managing Director Stuff Brand Connections.
Chemist Warehouse CEO Azman Haroon says; “Creating, launching and marketing The House of Wellness brand in New Zealand has been a seamlessly integrated partnership with Stuff. From the magazine to digital executions, events and editorial partnership, our teams have worked closely together to deliver products that our suppliers and customers love.”
Find out more at stuff.co.nz/thehouseofwellness and watch highlights from the recent trade event managed by Stuff Events, here.
