Vitaco Health Group, one of New Zealand’s leading health and wellness businesses, has appointed TBWA\NZ as its creative, strategic, earned, and social media agency for the Healtheries brand.
With 120 years of heritage, Healtheries is New Zealand’s favourite and most trusted supplement brand.
TBWA\NZ will also provide local activation support for Musashi and Nutra-Life, in the
New Zealand market.
Simon Cheape, Head of Marketing at Vitaco Health Group, says, “Healtheries is about helping Kiwis lead healthier lives and we’re incredibly excited to partner with TBWA\NZ to expedite this ambition. Their energetic team presented a very bold and disruptive approach.”
“They have an impressive full-service model that will enable us to harmonise creative, social and PR into one agency, which is an attractive proposition. Sincere thanks to Rainger & Rolfe for their work on Healtheries over the last few years.”
TBWA\NZ CEO Catherine Harris says, “We’re delighted to be working with such an innovative business with such impressive brands like Healtheries. It was a great pitch process, and we enjoyed working with the Vitaco team from the very first meeting. We’re really looking forward to launching their new platform early next year.”
TBWA\NZ CCO Shane Bradnick says, “It’s great to be partnering with a brand that has been focused on the health and wellbeing of New Zealand for over a century. Our wellbeing is more important than ever, so it’s a category we have all enjoyed creating work for. We can’t wait to kick off our partnership.”