MediaWorks has boosted its Agency Sales team with two new hires and an internal promotion.

Tonic will focus on strategic consumer PR, social media, influencer management, content, events and activations, in New Zealand and Australia. 

They will join the creative department, led by Chief Creative Officer Damon Stapleton and creative directors James Conner and Christie Cooper.

After six successful years as Head of Strategy and Chief Strategy Officer at Special, Rory Gallery has been appointed Partner at Special Group NZ.

Co-founder John Plato says that the time is right for a name change that more accurately reflects the breadth of services that Plato now offers.

Charnin joins Mediaworks from JCDecaux, where he was National Programmatic Manager, and he has also held lead roles at Vodafone and NZME.

Murchison joins Principals following stints as Managing Partner at marketing consultancy Eleven Eleven and independent creative agency Strategy.

Parker-Stapleton has a diverse career in the industry, including directing, acting, stand-up comedy, and recently as Head of Post at Eyes and Ears.

Strategy Lead Sophie Vahry steps up to the role of Strategy Partner, where she will continue
to spearhead strategic initiatives for clients.

Meikle comes with a wealth of experience within the agency sphere, working for the global advertising network, BBDO in New Zealand and Australia.

Gwynne has been an account director for over two decades, working with a wide range of clients in Australasia and South Africa.

In her new role, Kat will lead a growing team of creatives, strategists, producers and designers across both Auckland and Wellington.

Fedyszyn and McMahon have been promoted to CCOs of the agency, with founder Tony Bradbourne moving up to the position of ‘Creative Chairman, CEO’.

Walls joins from Latitude Financial Services where she has worked for the last seven years as Head of Communications.

Founded in 1999, Brandspank became well recognised as a creative agency specialising in the broadcast industry in New Zealand and abroad.

Beginning his career as an actor, Tom found himself writing, producing and editing. Since then, he has developed a unique approach to his craft.

Breiland has more than 20 years of research experience, including at Millward Brown and most recently as Senior Director of Media at Kantar Media.

From running one of the biggest strategy departments in Australia, Rachael Fraser steps into trans-tasman independent agency, ABEL, as Strategic Partner.

Since joining the company in 2021, he has successfully grown Accenture Song’s NZ business and established the award-winning Monkeys Aotearoa brand.

Matthew Everitt (Ngāti Ranginui) and Rhueben Meredith, have joined Ocean Design founder Blair Mainwaring as business partners.

Taylor has been a driving force behind growth in several household brands globally and in New Zealand, such as SIXT, Canon, Nestle, Cisco, Chorus and more.

Scott Moyes brings over a decade of industry experience to Daylight in his new role as Senior Copywriter.

The agency has welcomed Eugene Tuigamala as Creative Content Producer, Zinnia Dogra as Account Manager, and Rose Hunter as Strategic Media Manager.

Stuff Group has unveiled a new-look senior commercial team, featuring some of the country’s most experienced and specialised revenue leaders.

TRACK+Tribal has strengthened its team with four new recruits in Account Director and Senior Account Manager roles.

The new appointment adds extra weight to the Hamilton-based agency’s brand, marketing, comms and customer experience strategy offering.

The Kiwi EdTech success story has announced four key hires to marketing team, as it looks to continue its US dominance and fuel international growth.

Jordan has been with Bastion Shine since 2021 and has led out strategy for some of the largest clients in the agency, including Spark and Air New Zealand.  

The agency has promoted Katie Loverich and Campbell McLean to Managing Partners and appointed a new partner and General Manager, Emma Dalton.