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Quantum Jump leaps Tasman to open Sydney office

Kiwi strategic marketing agency Quantum Jump has officially expanded into Australia, opening a new office in Sydney.

Rachel Wintle has been appointed as General Manager to lead its Australian operations.​

Quantum Jump was established in 2019 by award winning advertising executive Ben Goodale. The agency is celebrated for its expertise in marketing strategy, strategic creative and data-driven marketing solutions. Loyalty programmes, CRM, customer experience, marketing automation and digital advertising are a specialty.

Wintle brings a wealth of experience to Quantum Jump. She held senior advertising roles in Australia and most recently Anomaly in New York, where she led the Amazon Ads account. Her leadership is expected to drive the agency’s growth and strengthen its presence in the Australian market.​

“Fair to say even in this rich world of first-party data and the amazing targeting power of digital advertising, most agencies still think in an incredibly analogue way about it all. Our focus on results-based, data-driven thinking – and loving the detail – has driven success for our clients and award wins in NZ. Now we are bringing it to Oz,” says Goodale.

“Our expansion into Sydney is a natural progression for Quantum Jump. With Rachel’s leadership and our proven track record, we’re poised to deliver exceptional marketing strategies to Australian clients.”

Wintle adds she is thrilled to be back in Australia to lead Quantum Jump’s Sydney expansion.

“We’re in a beautiful and unique part of the world, where innovation, agility and creativity are ingrained.  As for the advertising landscape – while competitive, it’s an incredibly exciting time for indies. And we’re confident the heavy-duty thinking and expertise in CRM, loyalty and data-driven marketing that Quantum Jump is known for will be a real asset to Australian brands.”

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