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New partnership with Val Morgan allows advertising at Silky Otter for the first time
Val Morgan Cinema has announced a new partnership to take on exclusive advertising representation for Kiwi cinema chain Silky Otter.
Founded in Auckland in 2019, Silky Otter has quickly expanded to have eight locations in Christchurch, Sumner, Queenstown, Palmerston North and Nelson.
An exciting addition
With limited advertising inventory, exclusive category opportunities, and integrated experiences through food and beverage and experiential activations and sampling, the partnership offers a seamless way for brands to become part of the cinema experience, both on and off the screen.
“We’re delighted to be working with Silky Otter. This partnership is an exciting addition to our suite of cinema solutions and expands our representation footprint to now encompass all key cinema operators in the New Zealand market,” says Matt Tremain, sales director of Val Morgan New Zealand.
“This marks the first time in Silky Otter’s six-year history that advertising is available, unlocking new opportunities for brands to engage with their loyal and affluent customer base through bespoke integrated campaigns and experiences.”
Neil Lambert, founder and CEO of Silky Otter Cinemas, adds, “The Silky Otter brand and its customers are incredibly important to us. Val Morgan not only understood that but helped us shape a model that respects our business and audience, and they’ve enabled advertisers to become genuine partners in the Silky Otter experience.”
