ZO completes its management team, Clems chief financial officer heads for the rum, Y&R adds to its digital chops, Air New Zealand puts even more emphasis on the customer experience, Dita De Boni heads to PR, The Pond adds a digital heavyweight, Commando gets one back, Southern PR bolsters the line-up, On the Grill takes biscuit and Linda Clark returns to TV.
Ian Moody switched from Westpac to BNZ to take up the head of brand role in early November last year, which made for a fairly difficult acceptance speech when he was named as marketer of the year while between jobs. And he has resigned just a few months in to the new job due to what external relations manager Emily Davies calls “personal reasons”.
It’s all go at TBWA\ at the moment, with Todd McLeay set to step into the big shoes of Dave Walden soon and Toby Talbot set to take over from Andy Blood in March. And, following on Steve Kane’s shift, it’s added two more DDB scalps, with Lisa Fedyszyn and Jonathan McMahon joining as creative directors.
Lisa Carrington adds another healthy endorsement to her list, Fluxx gets it on with Get! Communications, Mark Copplestone takes the reins at the IAB’s mobile advertising council, Pead PR rearranges the troops, mediaR feels the warmth with Bradford Gold, Duncan Stuart returns to the land of indie, Media3 stays up late and Arielle Tai joins Datamine.
Admission grows like topsy, Fuse gets a Christmas present, Oddbird takes flight, Firebrand joins the Salt stable, Komli signs up The Economist, Josh Moore, Philip Andrew and Dave King get jury nods, Matt Palmer joins The Feds and Lance Kelleher re-signs with 8com.
Back in the day, as those with a bit of length to the tooth might tell you, gold dust could be found in advertising in general as it was something of a mystery to those paying the bills. Then marketers went to school and eventually figured it out, which seemed to spell the end of going to lunch at 12 and not coming back. Digital and data are where much of the gold dust seems to be these days, as evidenced by the types of acquisitions international holding companies are making and the types of agencies that are growing rapidly. And in New Zealand, where there’s a bit of a digital skill shortage, expertise in this field is especially sought after, so indie agency Affinity ID is understandably stoked to have secured the services of Greg Doone, a Kiwi who has worked in the digital industry for over 15 years and has returned home from the UK to take up the role of general manager – discovery and development.
Less than one year into the role and just before the launch of the new primetime news show Seven Sharp, TVNZ’s head of news and current affairs Ross Dagan has followed in the footsteps of his Australian predecessor Anthony Flannery and resigned to return to his homeland. He will depart the network in March.
The ham has run out, the afternoon naps are no more and the working masses are now mostly staring forlornly at their screens once again. Here are some of the moves and shakes that occurred before, during and after the Great New Zealand Slow Down, including new things for Guy Cousins, Renee Parsons, Kenny Yeon, Starseed PR, Bullseye, Senate, Mi9, and DB Breweries.
Fresh from Rapp Tribal’s hiring of ex-BMF Sydney creative director Tim Wood, DDB Group NZ has made it a double, with Shane Bradnick, the current executive creative director at BMF Sydney, joining DDB in February 2013 as creative director.
It’s been a rough few years for Christchurch, but when we spoke with Harvey|Cameron’s managing director Neil Cameron for NZ Marketing magazine a few months back (see interview below), he said the agency had managed to come through relatively unscathed after moving out of the CBD and into its new Merivale offices just before the Earth shook. He also mentioned the fact that a few curious souls were being drawn to the area as a result of the city’s potential and now, with Iain Harvey pulling back from the business slightly, “brand builder” Cam Murchison has added his name to that list of imports to become managing partner.
When David Walden left the relative safety of the multinationals to set up the Auckland office of Whybin\TBWA back in 1997, there were more than a few doubters predicting its swift demise or claiming it would simply be a postbox for the international network. Those doubters were wrong, of course, and the agency has become firmly ensconced in the upper echelons. But he’s not going to be around forever, and Walden, one of the most enigmatic characters in the ad industry, is making preparations to hand over the reins. PLUS: Vincent Heeringa’s NZ Marketing profile republished.
Westpac’s Martine Jager heads back to Oz, Colenso shares the account management love, CAANZ announces four new board members, indies band together to create new agency forum, Orangebox makes a big Wellington hire, Fairfax goes Peat mining and Alexander Communications goes global.
Kim Hill gets a big international plaudit, Colenso gets greedy, Geoff Devereux goes indie, New Zealand Blood goes digital with Young & Shand, MediaWorks swipes another TVNZer, TVNZ’s new 7pm show gets going, Hayley Holt heads to More FM and Jason Willis lights his Fuse.
Wendy Rayner’s new reign, Michael Laws drops the mic, DDB makes a deposit, changes at Woman’s Weekly, no comment from Fairfax, Top Gear New Zealand heads across the ditch, Charlie’s finds a new chief, Ideas Shop adds a new general manager, Alt Group pleases ze Germans, Mi9 moves them up the chain, Simon Barnett heads back to TV, Dominic Bowden takes on X Factor, Datamine adds an ‘Owl’ and Bright Sparks beefs up in the south.
After three years at Saatchi & Saatchi New Zealand, Mark Cochrane has accepted an intercompany transfer and promotion to become the chief executive of Saatchi & Saatchi Thailand, with Colenso BBDO’s Marcelle Baker brought on board to take over as group account director on Toyota and DB Breweries.