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Social media guru joins Socialites

ASB’s former Head of Social Media and Corporate Content, Simone McCallum, has joined award-winning social media agency Socialites Group as Group Account Director. 

McCallum comes with over 15 years’ extensive experience in social media, marketing and comms. 

She most recently headed up the award winning ASB Bank social media as well as other key digital roles across ASB. 

Founder and co-CEO Wendy Thompson says: “Simone’s social savvy is well-known and respected across the industry.

“We’ve seen a massive shift to social media and digital first campaigns as a result of COVID and our rockstar team is in high demand as a result. 2021 is looking to be another huge year for the Socialites Group and Simone will certainly be integral to our journey ahead.”

Co-CEO Melanie Spencer adds: “We are beyond excited to have Simone join our team here at Socialites Group. Her deep corporate social media experience will instantly be a game-changer and especially during this time of unprecedented growth of the agency.”

McCallum will primarily be working across bigger enterprise clients including New World, The Warehouse, Kimberly-Clark, Mitre 10 and Westpac and will ultimately allow more time for Spencer and Thompson to focus on future growth plans across APAC, SMB’s and influencer marketing.

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