Strategic and creative shopper activation agency Raydar has announced new leadership with the appointments of Kristyna Hotchin as General Manager and Nigel Hooker as Creative Director.
Hotchin will be responsible for leading the agency, and a key part of her role will be supporting clients to ensure they achieve their business goals.
She brings over 14 years’ experience leading teams for agencies with household names including BP, Peugeot and BMW.
First working with Clemenger Group in 2009, Hotchin left to the UK before returning to Raydar in 2015, and more recently at 99 as Client Services Director. She will report to Proximity Chief Executive Officer, Chris Pescott.
Pescott says: “Kristyna has a stellar reputation within the group, and we’re delighted to see her lead the Raydar business. Driving results for the work is what gets Kristyna most excited and she’s known for building strong relationships to unlock the best work, both creatively and strategically.”
After three years in Melbourne, Nigel Hooker has also returned to Raydar as Creative Director. He will take responsibility for the agency’s overall creative product, reporting to Proximity Chief Creative Officer, James Mok.
With extensive experience in shopper marketing, Hooker has worked as a Creative Director in both New Zealand and Australia agencies. Most recently, he led the shopper creative for Carlton United Breweries, TAB, Channel 10 and Westholme in Melbourne.
Pescott says: “The retail environment gets more challenging each year and Nigel brings the ability to think outside the box and get his team to adopt this way of thinking too.”
Hooker says: “It’s exciting times at Richmond Road and I am looking forward to working with Kristyna, James and the whole agency to build on the great work and culture that Raydar is passionate about and respected for.”