GroupM Australia strengthens leadership

The GroupM business has made a number of leadership changes to strengthen its structure in Australia. 

Yaron Farizon, currently CEO of MediaCom Russia and MediaCom Connections Israel, will become CEO of MediaCom AUNZ, while current MediaCom AUNZ CEO Willie Pang will become Managing Director, GroupM Services.

Farizon has been key to MediaCom’s recent global success, playing a pivotal role in the network winning key accounts including Procter & Gamble and The Coca-Cola Company. 

Pang will work closely with the CEOs and investment teams in GroupM’s agencies, Mindshare, MediaCom, Wavemaker and Essence, aligned with the global GroupM transformation team to help clients achieve smarter results through data, technology and process improvements.

Farizon is relocating to Australia and commencing his role on 1 June.

WPP AUNZ CEO Jens Monsees says: “Having two world-class leaders such as Yaron and Willie in pivotal positions for GroupM underpins its place as the region’s leading data and tech led agency.”

Pang says: “I’m proud of the level of sophistication that we have built in MediaCom over the past years and the way we’ve helped clients to accelerate growth with data, technology and big ideas. 

“I’m thankful to our teams for believing in the vision and know that the platform is set for Yaron to do even bigger and better things. He’s a world class leader and I’m looking forward to seeing MediaCom continue to fly.” 

Farizon says: “I’m excited to be coming to Australia to work in this incredible market. As ever, my focus will be on building an excellent product and creating amazing and ambitious teams. I have a never-ending curiosity and a passion to learn and evolve and I am looking forward to doing so down under.”

Farizon’s successor in Russia is Alexandra Kondrashtina, the agency’s current Chief Digital Officer.

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