All Black legends Stephen Donald and Liam Messam have joined forces with Three, 2degrees, TBWA\NZ and IKON to select five rugby hopefuls for Three’s television series, 2nd Chance Charlie.
Five Charlies were selected from hundreds of players applying for a second chance at success.
Working alongside 2nd Chance Charlie trainer Joe Naufahu, Donald and Messam will assess the five Charlies’ training progress. After eight weeks, they will select the winning Charlie who will receive $15,000 prize money and a three month personalised training, mentoring and development programme designed by their Super Rugby club.
The concept, devised for 2degrees by TBWA\NZ and filmed and produced by Three, is part of the telcos Fighting for Fair brand platform.
TBWA\NZ Chief Creative Officer Shane Bradnick says: “Whether it be Broadband, pre-pay plans or even sponsorship of Super Rugby, Fighting for Fair allows 2degrees to step in and look to right some wrongs.
“We know that up and down the country there are potentially thousands of guys who missed out on the chance of sporting success, and for many that just isn’t fair. 2nd Chance Charlie aims to change that and I’m pleased to say that this season we’ve got some All Black legends, each with their own second chance story.”
Donald says: “I’m really excited to be part of this season’s 2nd Chance Charlie and to potentially help someone change their life. Hopefully they make the most of this second chance because as we all know, it’s not always a smooth path.”
Messam says: “We have some fantastic players who truly deserve a second chance and I am really excited and proud to be taking this journey with them.”
2degrees General Manager of Marketing, Ben Wheeler, says: “Having Stephen and Liam join 2nd Chance Charlie is fantastic for the show, the Charlies and our Fighting for Fair brand platform. This season we have another fantastic bunch of Charlies prepared to give it their all in the hope for a second chance.”
Following the success of last year’s five minute episodes, the show has been scaled up to 30 minute episodes and premieres on Thursday at 9.30pm on Three. One player will also be voted 2degrees People’s Choice and win $5,000.
Agency: TBWA Group NZ
Broadcast and Production Partner: Three – Discovery NZ Ltd.
Media Agency: IKON