It’s one of the biggest challenges of influencer marketing, pairing the right individual with the right brands. Done right, it can create a harmonious relationship that…

To secure its future, Skinny brought in the help of some famous names to help out. The Challenge In 2018, things were make or break for…

Let’s start the debate! Rosie Yakob and Tom Goodwin recently opposed or agreed with how digital is (or isn’t) changing our industry landscape. Who do you…

With New Zealand lacking engineers, Engineering New Zealand set itself a goal to inspire Kiwi kids with its Wonder Project.

sKids and Nestlé proved the perfect pair to get Kiwi kids cooking healthy meals.

Following the birth of social influencers, we speak to The Social Club’s Georgia McGillivray about how the industry is taking off in New Zealand as marketers see results.

DB Breweries needed to re-energise its Monteith’s brand so it crafted some fresh packaging, a new brand platform and new brews.

Since 2016, Emily Thorn, a marketing and publicity specialist for Auckland Council, has quickly excelled in marketing with ideas that cut through the marketplace. It’s no surprise her colleagues call her a driven, strategic and creative marketer who is a real asset to the team.

When Jo Mitchell, McDonald’s NZ director of marketing, joined in 2013, she was tasked with turning around a business that had lost touch with New Zealand. By taking a customer-first approach, she’s delivering consecutive growth.

Is traditional advertising giving way to a different, more authentic form of brand communication? This is the question being asked as brand storytelling appears to be taking a different form. Graham Medcalf investigates.

Is traditional advertising giving way to a different, more authentic form of brand communication? This is the question being asked as brand storytelling appears to be taking a different form. Graham Medcalf investigates.

Time Out Bookstore’s manager Jenna Todd was a speaker at the Magazine Publishers Association’s 2019 magazine conference ‘Thinking Forward’ held in July. StopPress visited Todd at the store and discussed similarities between independent bookstores and magazines, engaging with the local community and selling socks.

We asked some smart folk across the industry for their thoughts on some of the industry’s hot topics.

In the last 97 years, the world has suffered the Great Depression, countless wars, the rise of tyranny, innumerable natural and man-made disasters and political scandals. We’ve mourned the rise of terrorism and celebrated the invention of the internet. We’ve put humans on the moon and explored that last frontier, oppressive regimes have fallen and human rights milestones have made history. Throughout it all, one thing has remained a constant of bathroom magazine baskets and rest home libraries: Reader’s Digest.

Caitlin Salter talks to Australiasian group editor Louise Waterson about how this general interest publication has stood the test of time, and what the future holds.

Do agencies work with clients like genuine partners that invest in useful outputs and creative thinking to help brands and businesses grow? Or are they more like lawyers and accountants: a necessary contract resource? Erin McKenzie looks at IP partnerships, and how agencies and clients are sharing the load for better results and rewards. Part two of two.

What does voice technology, smart speakers, 5G and the connected car mean for audio and radio?

At the start of radio week, it is pertinent to ask, “what opportunities for radio are there in the context of how other industries are embracing voice to create new opportunities for customers and clients?”

From driving business to delving into data, advertising agencies and clients have plenty on their plates as the new year begins. It can be a complex world out there with constant technological developments, the changing expectations of customers and the tension of creating effective campaigns. Georgina Harris spoke with agencies and clients to get a general overview of today’s landscape: what the latest challenges are, recent trends and what the community would like to see from 2019.

From driving business to delving into data, advertising agencies and clients have plenty on their plates as the new year begins. It can be a complex world out there with constant technological developments, the changing expectations of customers and the tension of creating effective campaigns. Georgina Harris spoke with agencies and clients to get a general overview of today’s landscape: what the latest challenges are, recent trends and what the community would like to see from 2019.

For our next issue of NZ Marketing magazine (on sale in July), we’re getting in on the listicle action by selecting the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what comes out on top, we need avid readers with their fingers on the pulse to vote for their favourite magazine, TV channel, radio station, media companies, visionaries and more. Voting closes 31 May.

New Zealand, Aotearoa, Middle Earth, Land of the Long White Cloud. What about Land of the Creatives? Erin McKenzie talks to Flux Animation, ToyBox and Augusto and finds out how our location in the South Pacific is no barrier to local production companies working around the world.

There’s never been a better time to be making great video content.

There’s never been a better time to be making great video content.

The marcomms industry is a fluid place. Clients come and go, new screens and platforms lure audiences’ eyes, talent moves from place to place, and in the face of these changes, the most efficient way to get a job done may not always be the same. Erin McKenzie takes a look at some of the clients doing it for themselves and the changing role of agencies, and finds there’s more than one model in the sea.