News about industry awards.
As they say in the embalming business: you’re never too late. So it is with the TVNZ-NZ Marketing Awards. The official entry date has closed but there’s still time to get your entries in. With a stellar line up of judges and 23 fancy trophies to win, there’s every reason to get your story of marketing success in.
The unseen but often heard stars of New Zealand’s radio industry took some time to pat themselves on the back last night, celebrating another year of achievements at the New Zealand Radio Awards.
A cadre of talented New Zealand marketing folk from across several industries have been tapped to judge this year’s TVNZ New Zealand Marketing Awards.
As chair of the Axis awards committee, Colenso BBDO’s managing director Nick Garrett oversaw a few changes to this year’s festivities that aimed to make the event more collegial, more credible and more celebratory. So how did that work out for him? Have the changes helped change the perception of the awards among the wider business community? And what about those Driving Dogs?
The final round of the Outstanding Radio Creativity Awards (ORCA) is now done and dusted. A pair of creatives from Clemenger BBDO is $500 richer and a step closer to a trip to the Cannes Lions.
Around 15 percent of Cadbury’s total revenue is thought to come over Easter. So it’s a very important time of year for the Kraft/Mondolez-International-owned chocolate makers. And, judging by the fact that its Easter ad won the March round of Colmar Brunton’s Ad Impact Award, it might even be higher this year.
UPDATE: Rapp Tribal is the only New Zealand agency to win a Webby Award this year, for its Demand Equal Pay corporate social responsibility campaign in partnership with the YWCA. Interactive, print and media elements worked together to raise awareness of New Zealand’s pay disparity between men and women.
After last year’s issues, CAANZ gave the Axis Awards a good going over for 2013. And, as well as some changes to the judging and a new Getty Images Creative Exhibition, it’s also created a new event featuring six international speakers.
The awards for DraftFCB’s Driving Dogs campaign keep rolling in, this time getting the top gong from Yahoo.
A record 1,389 entries encompassing more than 7000 pieces of work made up this year’s Canon Media Awards nominees. The full list of finalists is available on the Canon website in an excruciating and drop down-laden format. We’ve raked through the muck to organise the list below, for which surely StopPress will be nominated for next year’s Best Innovation in Multimedia category.
Agencies celebrate financial stability and single-minded focus at this year’s Fairfax AdMedia Agency of the Year Awards. Colenso BBDO, Barnes Catmur & Friends, and justONE come out on top – although DraftFCB CEO in the mix.
Seven New Zealanders are amongst this year’s jurors for the 60th year of the Cannes Lions International Festival of Creativity.
The winners of Bauer Media’s Best in Beauty Awards were announced last week at the Langham Hotel in Auckland, and, alongside the vast array of winning tonics and tinctures, a few industry folk were also acknowledged.
The Marketing Association has announced the return of its Brainy Breakfast event series for 2013, and there’s a new sponsor on board, with Ubiquity taking over from past sponsor Jericho.
The plug is pulled on the NZ Television Awards, but the CAANZ Media Awards and Canon Media Awards are puffing out their chests after record entries. Plus: preliminary media awards judges announced.
As the tide of digital has washed over this industry in recent years (the Ad Contrarian calls it The Triumph of Disinformation), blowing the trumpet of traditional media has been fairly tough going. But as part of the magazine industry’s renewed zeal to grow advertising market share and convince clients it is an effective advertising medium—and in an effort to inspire some optimism among those selling magazine ads and show how magazines are evolving—the Magazine Publishers Association is putting on a conference featuring big brained magazine supporters such as Y&R’s James Hurman, Fisher & Paykel’s Sonya Aitken, Pacific Magazine’s Peter Zavecz and Contagion’s Richard Thompson.
‘Flatties’, the entertaining home loan-related follow-up to Westpac’s ‘Start Asking’ brand campaign by DDB and Prodigy, managed to beat out its big brother in the Jan/Feb instalment of Campaign Review in NZ Marketing magazine after taking second place. And it’s followed that up by winning the November round of the Colmar Brunton Ad Impact Award.
The growth in the outdoor industry is largely being driven by digital media, both ‘place-based’, like shopping malls, oil chains and airports, and large format. In the Asia/Pacific region, ad spend in digital out-of-home has grown 19 percent on average every year from 2006 to 2011 and global spend in the sector last year was $US7 billion, which is forecast to grow almost 20 percent this year. So local digital signage network nGage is bringing together a few smart cookies at an event that aims to showcase the digital signage ecosystem and offer a glimpse into the future.
They’re another year older and (definitely) deeper in debt; they’ve been awarded in international student competitions; they’ve won both the NAB and TVNZ national student challenges; they’ve been through the rigours of a retail round robin with several agencies; they recently submitted six weeks of brand new work on various briefs to an industry panel for some tough words and sage advice; and now the Media Design School advertising students are ready to show their wares next Wednesday between 5.30 and 8pm at The Nathan Club, 51 Galway street, Britomart.
Entries for this Thursday night’s Adshel Creative Challenge wind up on Tuesday night at 5pm. And there are still a couple of spots available for agency teams who enjoy eating pizza, drinking booze and developing a campaign for Surf Life Saving New Zealand in just 60 minutes.
It’s that time of year again, when fresh faced young’uns with dreams of creative greatness prostrate themselves in front of adland’s judgemental powerbrokers and show off the year’s handiwork. So get thee to the end of year show for the AUT Ad Creativity course on Friday 9 November at the Film Construction building in Minnie St if you want to see it.
It’s pretty tough out there in retail at the moment, with the internet affecting bricks and mortar and economic malaise affecting everyone. But there are plenty of savvy retailers making it work and a couple of international retail gurus—Jon Bird, IdeaWorks’ chief executive based in Sydney, and UK retail expert Martin Butler—are visiting next week to share some of their secrets.
Wellington, which fancies itself our arts and cultural capital, will no longer have to miss out on the creative love-fest that is Semi-Permanent.
54 percent of Kiwi online shoppers now own a smartphone, according to PwC. And thanks to the search engines in their pockets they are likely to know things about your market before you do. This should put the mobile customer experience near the top of the to-do list for many companies and the MA’s September Brainy Breakfast, which, for the first time in several years will also be held in Wellington, focuses on five key mobile experience trends that will help get you up with the play.
TBWA’s ‘The Mission Continues’ for 2degrees took the annual Colmar Brunton Ad Impact award, and it’s continued its winning streak by claiming victory in the August round for its 100% Middle-earth campaign for Tourism New Zealand.
For all you effectiveness sponges out there, Red Spider Network’s Charlie Robertson, a world leading strategic planner in brand strategy and communications and the international guest judge for this year’s Effie Awards, will be spreading the good word tomorrow night at at a function hosted by CAANZ, TVNZ and AUT Business School.
The newspaper industry is certainly not without its naysayers, but in spite of dwindling numbers and organisational shake ups, it’s also full of people that will gladly proclaim the ongoing vitality of the medium. In fact you can expect newspapers to emerge stronger from their current circulation woes and enter 2020 as a leaner, more valued and trusted medium than at any time in the past 50 years, according to Peter Thomson, founder and former chief executive of M2M International. And you can find out for yourself why he’s so sure when he arrives to our shores in September as a keynote speaker at the revamped News Works NZ Advertising Awards.
The digital age is changing the way we live and work. And whatever your industry or interest, you’re part of the wave, like it or not. And digital media conference The Project, described as “a collision of thought on social media and digital communication”, is your chance to figure out how to ride it.
The advertising and marketing approaches of old are much less effective in today’s marketplace. Many consumers just want companies to stop shouting at them. And Stop Shouting is the name of an upcoming marketing seminar put on by Post Creative’s Post New in association with Air New Zealand, featuring speakers who believe that to win in business, radical changes in brand behaviour, marketing approaches and the way organisations conduct themselves is imperative.
The international ads performed strongly in the June instalment of Colmar Brunton’s Ad Impact award, but it was the branding of the 3M Super Sticky Post It Notes ad that took the title, just beating out the latest Pringles campaign.