TVNZ-NZ Marketing Awards: Utilities/communications, MediaWorks TV
With little awareness, a tight budget and a whole range of complexities, MediaWorks TV tapped into the country’s passion for DIY and created a nation of ‘Block-a-holics’.
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Browsing: Awards
News about industry awards.
TVNZ-NZ Marketing Awards: Not-for-profit, Heart Foundation
A complete overhaul of the Heart Foundation’s brand and fundraising initiatives led to increased donations and donor engagement.
Barnes, Catmur & Friends ends Aussie dominance at Campaign Asia Pacific Awards
At the 20th instalment of the annual Campaign Asia Pacific Awards, Barnes, Catmur & Friends stole the show by becoming the first Kiwi agency to win the Australia/New Zealand Independent Agency of the Year category. PLUS: media agencies also get acknowledged for their contribution to the industry.
Shopping reaps awards at the Moas – UPDATED
By the time the curtains had been drawn at the end of New Zealand Film Awards, those sitting at the ‘Shopping’ table had seven awards to carry home, making the film, which was released in New Zealand in May, the biggest winner of the night.
In with the new: Trade Me gets Colmar Brunton award for message it’s not just about used goods
Trade Me has won the October Colmar Brunton Ad Impact Award for its New or Used campaign, which it says highlighted the range of new products available while staying true to the “Kiwi tone” of its brand. And it seems the bike seat, burdened in the TVC by a large naked man, attracted the most curiosity.
TVNZ-NZ Marketing Awards: Consumer, AA Smartfuel
In just 18 months, AA Smartfuel signed up half the country and a host of retail partners to its innovative loyalty scheme.
TVNZ-NZ Marketing Awards: Public Sector, NZ Lotteries
At a time when Big Wednesday was becoming the reason sales targets across the business were not being met, the New Zealand Lotteries team went back to the drawing board to try something new. And what they did was re-work the Big Wednesday marketing approach to focus on what players really wanted to hear about: the jackpot.
TVNZ-NZ Marketing Awards: New Zealand Trade & Enterprise Export, Les Mills
Les Mills is one of the country’s most successful weightless exporters. Now it’s also a successful weight exporter, thanks to the Smartbar.
TVNZ-NZ Marketing Awards: Lifestyle/travel/leisure, Pfizer
By educating consumers and health professionals about Champix, Pfizer New Zealand has helped thousands of Kiwis stop smoking—and once again caught the eye of head office.
New name, fresh look, flash venue: CAANZ Media Awards revamped
From next year, the CAANZ Media Awards will be replaced by the revamped Beacon Awards, which in addition to featuring a new name will also have a new digs and a flash new look.
TVNZ-NZ Marketing Awards: &Some Emerging business/New Brand, Inverno Trading
By selling its Switch Kites brand direct to consumers online, Inverno Trading has disrupted the industry’s traditional distributor/retailer model. And it’s gained legions of fans in the process.
TVNZ-NZ Marketing Awards: Mail Shop Financial, NZ Tax Refunds
In a sea of sameness and functional claims, NZ Tax Refunds rose above the rabble by giving the feeling a name.
AUT Adschool to show off fresh meat at end-of-year show
AUT Adschool students are getting ready to present their portfolios to prospective employers at the annual end-of-year show, which will be held on 19 November from 5.30 to 8.30pm.
StopPress Presents ‘Friends with Benefits’: how to put the marketing into social media
Hark, seekers of knowledge! Only a few tickets remain for next Tuesday’s event. So get yours and avoid a lifetime of bitter regret.
Made for the small screen: has the currency of social content exceeded the value of the experience itself?
If you see Beyonce in concert, but you didn’t record it on your phone, did it really happen? Jo Bennett says the earned exposure of events often surpasses the live experience and this is forcing marketers to consider the value of events/experiential as an extremely powerful tool for reach.
Agencies encouraged to dump juniors in playful MDS end-of-year show invitations – UPDATED
To celebrate the end of the academic year and show off the soon-to-be graduates, Media Design School (MDS) will be hosting an end-of-year shindig at Ostro Bar on 12 November from 6 to 8pm. PLUS: read about the tongue-in-cheek invitations sent to the agencies. UPDATE: sweet treats sent to agencies to coax employees into attending.
Maggies Award gives Dish more to celebrate about
The February/March 2013 edition of Dish has beaten stiff competition to win The Maggies: Magazine Cover of the Year award for 2013.
Kiwi marketers still not convinced by Halloween – UPDATED
According to Yahoo Finance, Americans spend about US$8 billion on Halloween every year, with the biggest chunk spent on costumes. And while Kiwis are yet to fully embrace the trick or treating culture, there’s definitely a buck to be made. PLUS: MOTAT’s Halloween event lures the ghoul lovers.
Largest digital signage event coming to Auckland this week
NGAGEMENT is the largest digital signage event in New Zealand and is coming to Auckland on 4 October at The Cloud.
That’s a wrap on Tedx Auckland
If you managed to avoid Twitter over the weekend, you may not have realised that hyper-intellectual event Tedx was held in Auckland on Saturday.
Radio NZ gets international recognition, Kiwis swell with pride
Radio New Zealand’s recently redesigned website has received an international nod of approval.
SpaceStation + IAG’s Need2Know campaign wins first Yahoo Digital Strategy Award of 2013
Work for insurance giant lands digital agency SpaceStation a gong from Yahoo.
Dash Tickets sold to Ticket Direct
Kiwi ticketing startup sells to Kiwi ticketing big shot.
Kiwi startup Donate Your Desktop wins Ad Club of New York / Google award
Turning the humble desktop wallpaper into an advertising channel in its own right has landed Nelson Rayner, founder of Kiwi startup Donate Your Desktop (DYD), the Advertising Club of New York’s Google Young Innovator Award.
Clever banking banners win Colenso and Mediacom July IABNZ Award
Colenso BBDO and Mediacom have come up trumps in the Interactive Advertising Bureau New Zealand’s (IABNZ) Online Creative Award for July, with their online banner work for BNZ Bank’s YouMoney.
Awards round-up: TVNZ, DraftFCB and Belowtheline
Look at that recognition sparkle.
Young Kiwi directors recognised at Cannes
Thick as Thieves’ Zoe McIntosh and Film Construction’s Hugh Mitton win directing gongs at Cannes Lions.
T-shirts campaign hands DraftFCB first ORCA win of the new year
T-shirts are blank canvases best left that way – this is the idea behind DraftFCB duo Freddie Coltart and Matt Williams’ radio campaign for AS Colour Apparel, which has won the May round of the new ORCA award year.
DDB wins Ad of the Month with steamy Shat
Nostalgia and geeky heroics combine to give DDB New Zealand May’s Ad of the Month Award from newspaper industry body News Works.
Digital children’s book wins first round of Mix & Mash
By combining beautiful illustrations, a simple narrative and highly interactive data – Sadaf Lourie (writer), Riccardo Scott (illustrator), Jarred Bishop (designer/developer) and Alex Gibson (data/developer) have won the May Showcase Award from the Mix & Mash competition – along with a $500 cash prize.