News about industry awards.
Coca-Cola South Pacific, giffgaff and comparethemarket.com from the UK, KidZania from the US and Digital Alchemy from Australia arrive next week to spill the beans to New Zealand marketers on how they’ve harnessed modern direct marketing to take their businesses to another level.
Hell’s Pizza Roulette product innovation received a huge amount of national and international PR coverage when it was launched and led to a massive increase in sales, without discounting. And Barnes, Catmur & Friends’ ad to promote it has added to the accolades by winning the April round of Colmar Brunton’s Ad Impact Award.
With digital transforming the way products and services are marketed and the ever-increasing consumer appetite for this medium, the influence of digital has never been greater. So it’s never been more critical for businesses to learn how to benefit from the rapid advances in the digital space—and to extend their own capabilities. And the Marketing Association’s Digital Day Out on May 17 gives marketers a chance to get out from behind the desk and examine what is dominating digital today, what the next big things might be and what’s changing the landscape in this ever-evolving medium.
They say there’s no truth in advertising. But PlaceMakers and JWT flouted that rule with their fly on the wall campaign focusing on a team of tradesmen building a house in Huntly—and the role of PlaceMakers’ expertise to ensure it all happens smoothly. And while the campaign was aimed at the trade, consumers have given it the big tick as well because ‘The Job’ has taken out Colmar Brunton’s Ad Impact Award for March.
It’s a big bad dynamic media world out there, one in which it’s harder than ever to make a splash and those who put a step wrong are instantly pulled up. To that end, PRINZ is hosting Our Space Our Place – reshaping communities, a conference that’s all about communicating with shifting audiences on-the-ground and online.
In an effort to reward the ads that worked hardest—and the agencies responsible for them—we kicked off the Ad Impact Awards with Colmar Brunton early last year. Between February 2011 and February 2012, approximately 4000 Kiwi consumers were asked four key questions via an online panel about the new TV campaigns that had aired that month: did you notice it? Did you know who it was for? Did it engage you, stand out and arouse your interest? And how did you feel or act after seeing it? We focused on brand building ads, rather than those communicating special offers, and the results were then compared to Colmar Brunton’s vast normative database, which is based on the more than 72,000 ads that have been tested around the world over the past 30 years. The six ads below were at the top of the pile, and we will announce the overall winner next week. But we thought we’d try a bit of an experiment first to see if the opinions of the industry folk matched the opinions of the consumers. So help us out and pick the ad you think got the most bang for the advertiser’s buck.
2degrees and TBWA\ claimed victory in the March 2011 edition of Colmar Brunton’s Ad Impact Award with its animated ‘Bruce & Brian’ spot. And it’s come out on top again with a brand ad that trumpets the continuation of ‘the 2degrees Mission’.
Special Group has managed to get itself a spot alongside BMF and The Monkeys as a finalist for Creative magazine’s coveted Hotshop Awards, while Finch and Curious got the Hotshop nod in the production categories. And in the AWARD nominations, DDB Group picked up the most finalists with seven, followed by Colenso BBDO and The Sweet Shop with six each. In the craft categories, Finch received seven finalist nominations, Thick as Thieves three and Curious Film also received a nod for its poignant Helena’s story, made for the New Zealand Breast Cancer Foundation.
As part of its efforts to push the barrow of ideas-led PR and discuss its impact on business in the modern world, the CAANZ Marcomms Leadership Group is putting on the Re-imagining PR event in Auckland on 21 March and bringing the brains behind the Cannes 2011 PR Grand Prix winning NAB Break Up campaign and the PR Gold Lion winning Bundaberg Watermark campaign, as well as Lynne Anne Davis from Asia Pacific PR agency of the year, Fleishman Hillard Asia Pacific, to New Zealand. We know it’s easy to come up with examples of PR gone wrong, but if you post an example of good PR that has helped a business or person, you could get yourself a ticket to the event worth $290.
It’s pretty tough going in the retail sector at the moment. And, as the digital wave keeps breaking, it’s increasingly important to try and keep up with the play. And, thanks to Westfield, local retailers will be able to get their heads around some of the issues affecting the sector at the inaugural Retail Brain Food for Breakfast Seminar in Auckland next month.
The conversation economy just keeps getting bigger—and, as the regular social media fails show, scarier. So to help marketers benefit from it rather than get slapped by it, the CAANZ Marcomms Leadership Group (MLG) is following up the sell-out New Rules of Brand Engagement event last year with Re-Imagining PR: How ideas-led PR can help business, a forum featuring the brains behind the Cannes 2011 PR Grand Prix winner National Australia Bank’s Break Up campaign, PR Gold Lion winner Bundaberg’s Watermark, as well as Lynne Anne Davis from Asia Pacific PR agency of the year, Fleishman Hillard Asia Pacific.
It hasn’t been a particularly ice block friendly summer in New Zealand. But at least the ice block advertising looks to be of good quality, because, for the second month in a row, ice blocks have run away with Colmar Brunton’s Ad Impact Award after Tip Top’s ‘Tongue Twista’ Popsicle ad was judged the winner of the December round.
The dust has largely settled after the glorious Rugby World Cup shindig. But Heineken has kept up the momentum of the 46 percent increase in total sales it recorded in September/October when compared to the year prior after being awarded the Ad Impact Award for October for its new ad ‘The Entrance’, which was launched Super Bowl style at half-time during the final.
Put 16 November 2011 in your diary folks, because the Marketing Association reckons the list of big brains on the bill means the Marketing Today conference is shaping up as the biggest marketing event of the year.
The votes have been counted and the results are no surprise, with the latest outing for the Hilux taking out the Ad Impact Award for September.
More like a film launch than a traditional ad campaign, Kiwibank’s cheeky new EasySwitch campaign, which encourages consumers to switch banks via an interactive YouTube channel called ‘Green Ops’ that looks and feels like a first-person POV-style game, has taken out the Colmar Brunton Ad Impact Award for August.
With a whole stack of newbies that were well-liked by respondents and strong on their branding, it was a tough job picking this month’s Colmar Brunton Ad Impact Award winner. But it seems we enjoy having a bit of laugh at ourselves, because Goodman Fielder’s Kiwi Bacon ad by Buffalo Creative and Curious came out on top with its quirky celebration of our local importation traditions—and, by extension, our local pigs.
The Media Design School has just moved into a new swanky building in the Auckland CBD and to celebrate it’s launched a new series of weekend workshops for busy design professionals looking to upskill or add a few new strings to their bows. But the learning doesn’t stop there: the ever-popular—and free—NZ Post Direct Marketing Workshops are back again, with Rapp/Tribal’s creative director Aaron Goldring and Federation’s creative director Ben Chandler set to spread their words of wisdom.
It’s one of the publishing industry’s biggest nights and tickets to the 2011 Magazine Awards are now available. So pry open your wallet, air out your glad rags from the musty wardrobe and get ready to celebrate the best in the words and pictures business on Thursday 23 June at The Pullman Hotel in Auckland.
An entry that seamlessly blends two curious elements together—Amish culture and Calvin Klein undies—has won the 2011 Fairfax Media Young Print Lions competition, beating out 26 other entries. Called ‘Reach the Unreachable’ the print ad is the clever work of young’uns Pip Perkins and Jennie Ko from DDB Group NZ.
If you’re confused as to what exactly gamification is, the term refers to an industry that brings together game mechanics and marketing to create engagement and solve problems.
But don’t take it from us. Thanks to CAANZ Digital Leadership Group, world-leading authority on gamification, Gabe zicherman, is heading to New Zealand where he will discuss how game mechanics and funware can transform marketing, product development and operational processes.
After taking out the big one at the Marketing Awards last year, selling its wares to over 580,000 customers and bringing home a few other weighty accolades in its 18 month history, 2degrees and TBWA\ are already well-accustomed to winning. And it can add another trophy to the box sitting in Rhys Darby’s attic after the new Bruce and Brian spot was judged the winner of the March edition of Colmar Brunton’s Ad Impact Awards.
Sarah Robb O’Hagan, the president of Gatorade North America and global chief marketing officer, sports nutrition, PepsiCo, is one of the country’s most successful marketers and she’s heading back to New Zealand to speak at a half-day forum jointly presented by the CAANZ Marcomms Leadership Group and the Marketing Association on 5 April at the Crowne Plaza in Auckland. So to celebrate we thought we’d send her a few generic questions.
The retail sector’s troubles over the past few years have been well-documented, but there’s one thing the New Zealand Retailers Association is particularly excited about: its National Conference, which will feature two distinguished international keynote speakers, a who’s who of local retail boffins and even the team from Rugby World Cup 2011.
The consumers demanded that it be brought back. Tip Top listened to them. And it seems the Grapefruit and Lemon Fruju fairytale continues, because Colenso BBDO’s new spot for the quintessential summer treat has won the first round of Colmar Brunton’s Ad Impact Award.
The ever-popular New Zealand Post Targeted Communications’ direct marketing workshops are back for another year. And the first one, which will be led by Shirtcliffe & Co’s Matt Shirtcliffe, is scheduled for Thursday 10 February at the Media Centre in Parnell. Tony Clewett, creative director at DraftFCB, will present at the following workshop on Thursday 3 March. So, if you want to expand your DM mind for free, best get your name in the hat.
It’s not every day you get a chance to see the inner-most workings of an institution that was ranked as the world’s fourth best creative ad school by YoungGuns earlier this year. But it just so happens the young whippersnappers from Media Design School are showing off the year’s wares on Wednesday night from 5.30-8.30pm at the Mini Garage on Ponsonby Road. So, if you’re in the biz, get along and see what the future holds.
Let this raging torrent of information wash over you and be cleansed by tales of NZ Herald iPad upgrades, new Tiger beer websites, Air New Zealand’s new charity promotion, DraftFCB’s tremendous victory, creative bangers getting mashed in Make Something, Down to the Wire looking for your e-memories, Telecom’s new roaming offer, #Markchat delving into a debate about agency collaboration, DSA awards deadlines and someone slapping design in the face.
In what could only be classified as a tease, Derek Handley, mobile marketing pioneer and the co-founder of recently acquired Hyperfactory, will be announcing a unique global opportunity for New Zealand’s leading marketing entrepreneurs at the Marketing Association’s Marketing Forum 2010 on 29 November in Auckland. But you have to be there to find out what it is.
The RAPP team consisting of creative director Jason Hall, copywriter Kathy Riley, designer Asher Hutchings and Rachel Street on production duties has taken victory in the latest round of New Zealand Post’s Art of the Envelope awards for ‘Look Smart’, a piece to celebrate the launch of the National Bank’s Visa Debit card.