Author StopPress Team

Avatar photo

One of the talented StopPress Team of Content Producers made this post happen.

Awards
Magazines: from all angles
By

As the tide of digital has washed over this industry in recent years (the Ad Contrarian calls it The Triumph of Disinformation), blowing the trumpet of traditional media has been fairly tough going. But as part of the magazine industry’s renewed zeal to grow advertising market share and convince clients it is an effective advertising medium—and in an effort to inspire some optimism among those selling magazine ads and show how magazines are evolving—the Magazine Publishers Association is putting on a conference featuring big brained magazine supporters such as Y&R’s James Hurman, Fisher & Paykel’s Sonya Aitken, Pacific Magazine’s Peter Zavecz and Contagion’s Richard Thompson.

News
Horse’s Mouth: Derek Handley
By

At 22, Derek Handley became the country’s youngest ever managing director of a listed company. Around ten years later, he sold The Hyperfactory to US marketing behemoth Meredith. And now, in between helping create the ‘future of reading’ with Booktrack, he has announced plans to list his latest venture, mobile media specialist Snakk Media, on New Zealand’s alternative stock exchange. He’s also co-founded an organisation alongside Sir Richard Branson called The B Team that aims to find a new and more sustainable version of capitalism. So what does the future look like to him?

News
Radio without apostrophes
By

There are those among us who have some serious issues with grammatical errors. And, with a healthy dose of ‘there but for the grace of the flying spaghetti monster go us’, we couldn’t help but notice a slightly ironic ad talking up the BBC World Service in the New Zealand Herald. First Jimmy Savile, now this. The controllers will be aghast.

News
Speaking the language of wank
By

Anyone trying to find out what different marcomms agencies do is likely to be overwhelmed by a surge of meaningless jargon and general incomprehensibility. In recognition of this, a Tumblr called Agency Wank has compiled “the wankiest slogans and text on ad/marketing agency websites”. Here are a few pearlers.

Movings & Shakings
Movings/Shakings: 24 January
By

The new Mother of the Nation returns to primetime, Yellow adds a digi-double, DraftFCB in full production, Air New Zealand’s new people person, Homestyle finds an editor, Allied Press shakes hands with a rival, and Anthony Reardon heads online.

News
Lumino lets the numbers speak, moves from tonsil hockey to saying cheese
By

When Lumino The Dentists launched its inaugural TV campaign back in 2011, winning Fair Go’s ‘coveted’ worst ad award probably wasn’t on the KPIs. MediaR’s Tony Richards was a good sport when he collected the trophy, and, much like Lily Salter from Big Save furniture the year before, he said ‘New Zealand’s biggest kiss’ had actually worked brilliantly, despite the animosity shown towards it by some in the industry (and the Fair Go voters). But now, to the relief of some, the road-trip pash-fest has been replaced by saying cheese in its latest TV campaign.

News
More Kiwi humans added to Big Won’s best-of list, Hurman takes top planning director spot
By

Following on from Colenso BBDO’s place atop the agency rankings of the Big Won report—and the individual nods for its staff members Nick Worthington, Levi Slavin, Simon Vicars, James Tucker and Jae Morrison in the creative director, copywriting and art direction categories—a new update to the list has added the world’s most awarded planners, planning directors and suits. And, not surprisingly, Colenso staff again featured prominently, with the agency’s ex planning director and now Y&R NZ managing director James Hurman named as the number one planning director in the world.

News
Lancing the boil—UPDATED
By

Lance Armstrong’s much-publicised interview with Oprah Winfrey made for prime social media fodder, with an array of quips, opinions and parody videos spewing forth following the confessions about his drug use (our favourite: “Hats off to Lance Armstrong. I tried to ride a bike whilst on drugs, hit a kerb and fell off and I wasn’t even going fast in France, just slow in Dunedin”). And, never one to miss an opportunity for a humorous contextual ad, Pak ‘n Save and DraftFCB have quickly climbed aboard the Doprah bandwagon too.

Opinion
Year in Review: James Bickford
By

As a popular source for journos writing branding stories and the local head of one of the world’s biggest branding agencies, Interbrand, which releases its annual report of the world’s best brands, James Bickford knows his stuff—and is never short of opinions. Here are a few more.

Opinion
Year in Review: Jenny Stiles
By

The newspaper industry has certainly had better years than 2012, with a continuing shift away from paper by readers and advertisers, big losses and restructures for the major players in this market and the spectre of the Leveson Enquiry hanging over print journalism. But there was still plenty to celebrate. News Work’s new business and marketing manager Jenny Stiles sounds off.

Opinion
Year in Review: Paul Head
By

Big changes to the awards schedule, the creation of ethical guidelines and general herding of agency cats to try and push the industry forward ensued last year for CAANZ. Chief executive Paul Head has his way with 2012.

Opinion
Year in Review: Colmar Brunton
By

Colmar Brunton lost a key cast member early last year when Harry Pappafloratos passed away. His replacement as chief executive, Jacqueline Ireland, and national qualitative director Spencer Willis go back in time.

Opinion
Year in Review: Michael Healy
By

With fewer competitors, a new agency, the departure of some senior staff, a range of marketing initiatives and a new brand campaign, it was a big year for Westpac. Senior brand manager Michael Healy shares his thoughts.

Opinion
Year in Review: Paul White
By

Paul White regularly opines on ad campaigns as a judge for our Campaign Review section in NZ Marketing, just as he does on his students’ work in his role as course leader at AUT Adschool. Here he goes again.

News
Year in Review: The Research Agency
By

While the research industry as a whole shrinks, The Research Agency continues to grow, with new staff, new clients and a few awards in 2012. Main brains Andrew Lewis, Amber Coulter and Connon Bray speak up.

Opinion
Year in Review: Grenville Main
By

DNA Design celebrated its 21st back in 2010 and it’s still doing quality work—both on pages and In Real Life—for the likes of Powershop, Icebreaker and the All Blacks. Grenville Main has been there from the start and here’s what he made of last year.

Opinion
Year in Review: Mark Cochrane
By

After three rather eventful years at the local Saatchi & Saatchi office, Mark Cochrane took up an inter-company promotion and headed to Thailand late last year. Here’s his report on 2012.

Opinion
Year in Review: Jasmine Griffin
By

Like the strange neighbour who leaves their Christmas decorations up until late January and keeps wearing jandals to work, we’re clinging desperately to the last vestiges of summer festivus here at StopPress. And, as such, we’re briefly going back for a blast from the past with a few Year in Reviews we didn’t get up on the site last year, starting off with Whittaker’s wunderkind and rookie marketer of the year Jasmine Griffin.

News
Total Media starts the year off with a double
By

Zenith Optimedia lost the Motorcorp media account, which includes automotive car brands Jaguar, Land Rover, Renault and Volvo, around the same time Publicis Mojo was closed, something media director Sophia Quilian told us was not linked, just simultaneous. And, as suspected, the business has gone to Total Media, which has added to the good news for the start of 2013 by bringing Ziera Shoes into the fold.

News
M&C Saatchi stays on the guilt-trip tip with powerful fire follow-up
By

Last year, M&C Saatchi and The New Zealand Fire Service decided to play the guilt card for the first time with an ad depicting the pain a father felt for having allowed his young daughter to be burnt in a house fire because he hadn’t installed smoke alarms. And, in a hard-to-watch continuation of the ‘Could you live with yourself?’ idea, it’s released a new campaign to show that “a house fire can harm you, long after it’s out.”

News
Fairfax continues on path of editorial fusion with appointment of new Auckland chief editor
By

After a restructure of the editorial department last year, experienced editor and journalist Garry Ferris has been appointed to a new role that will see him overseeing all of Fairfax’s print and digital products in Auckland, including the Sunday Star-Times and the Sunday News. PLUS: what’s happening in the marketing department and which agencies is it working with?

News
Saying it how it is
By

In a world of mergers, acquisitions and acronyms, knowing your DDBs from your TBWA\s and Y&Rs can be tough going. And so, it seems, is knowing how to say them. Thankfully, some anonymous cunning linguists have come to the rescue with this slightly ridiculous agency pronunciation guide.

News
Sky and DDB scare subscribers away from paper with creepy envelope licker
By

Meet Lloyd. He’s got a tongue—and he knows how to use it. And, in this new spot by DDB and the Sweet Shop’s Damien Shatford, the rather weird Sky employee, who’s almost like a better-lubricated version of Fresh Up’s ‘Thirst is Creepy’ characters, is being introduced to the nation in an effort to convince the 800,000 Sky TV subscribers who receive their bill in the post to move with the times and sign up to email billing.

1 … 292 293 294 295 296 … 364