In a world of mergers, acquisitions and acronyms, knowing your DDBs from your TBWA\s and Y&Rs can be tough going. And so, it seems, is knowing how to say them. Thankfully, some anonymous cunning linguists have come to the rescue with this slightly ridiculous agency pronunciation guide.
As it says on the video description: “Do you sometimes struggle when contacting agencies, worried about getting their names right? With so many unusual names and logos, it can be tricky. This easy-to-use guide gives you the 100% correct way to say agency names. Make sure you never mispronounce again with this handy guide.”
Some blogs pinpointed Swedish agency Forsman & Bodenfors as the culprits, but it has denied responsibility. And some commenters have pointed out the similarity of this to another pronounciation guide on YouTube, which is also very handy should you need assistance saying words not related to the industry, such as ricochet, thesaurus or milk.
And for those who want to dig even deeper, Fast Company featured an excellent infographic by British creative team Rob Donaldson and Joe Dennett about the taxonomy of agency names.