Movings/Shakings: 24 January

Prime time Pippa

The other ‘Mother of the Nation’, Pippa Wetzell,
is set to return to TVNZ’s primetime schedule as the co-host of Fair Go alongside Gordon Harcourt.

Renowned as the good cop to Paul Henry’s
bad cop on Breakfast, Wetzell has most recently been seen reading ONE
News at 4:30
. She replaces Ali Mau on Fair Go, who has moved to the
new show Seven Sharp.

“Not only is it an established and
successful show, but I’m looking forward to upholding the standards and
responsibilities that Fair Go has become known for,” she says.

2013 will also see a new executive producer
for Fair Go, Max Adams, who has been a senior producer at TVNZ for 20
years, and was the first executive producer of Sunday

TVNZ editor current affairs Briar
McCormack says the involvement of Wetzell and Adams will ensure the strength of
the show continues.

Fair Go has been part of New
Zealanders’ lives for 36 years, and everyone who works on the show is very
passionate about sticking up for the little guy. Pippa is a fantastic addition
to our team and a perfect fit for the show. In combination with Max as the new executive producer, and a few other new faces, Fair Go is set for
another successful year.”

The ever popular Fair Go Ad Awards was the second
most-watched show in 2012 with a 17.6 percent share, second only to New
Zealand’s Got Talent.

Digi-directors

Yellow has announced two permanent executive appointments as it continues its three-year digital transformation strategy, with Philip Coop taking the new role of director of digital innovation and strategy and Evan Lawrey taking the role of interactive marketing director.

Coop is tasked with carving out a long-term strategy for the company’s digital offering and he joins Yellow from Everything Everywhere (T-Mobile, Orange) in London, where he was senior digital consultant for the company’s launch of its 4G LTE network. He worked across the full range of products and propositions to align customer touch-points across the company’s digital estate. He joins on 15 February, 2013

Lawrey will be leading the company’s product, marketing, strategy, communication, channel and research teams and he joins Yellow from New Zealand Lotteries Commission, where his most recent role was chief technology officer. His previous roles at Lotteries include general manager of interactive and head of marketing, giving him specialist experience in transforming customer interaction to technology.

He replaces Lara Bancroft, who is returning to the US.

Full production 

DraftFCB has announced that producer, Pip Mayne, will take the helm as executive producer of content production from 4 February.

Maybe will be responsible for overseeing the development and evolution of the DraftFCB production offering and managing the existing eight-strong team, including four producers and four in-house motion graphics designers. 

“Pip is one of the most respected agency producers in New Zealand and the experience she brings to the executive producer role is extremely valuable as the discipline of audio and visual production transitions towards content production,” says James Mok, DraftFCB executive creative director.  “DraftFCB has worked closely with Pip for a number of years and we have first-hand experience of her knowledge, brilliant people skills, thorough work ethic and boundless energy.” 

Mayne started her career at Silver Screen Productions in Wellington and over the past 20 years has gained diverse industry experience in production roles at advertising agencies, film and post-production companies.

She has produced many of New Zealand’s largest television commercials, including work for household names such as Vodafone, The National Bank, McDonalds, Telecom, 2degrees and ASB Bank.

In addition to a strong television production background, she also has extensive experience producing multiple layers of additional content for integrated campaigns, such as long format video, online content and non-broadcast content for internal communications.  

“As a freelance producer, I always enjoyed a close working relationship with DraftFCB, so when this role became a real option for me in a full time capacity, it was an easy decision to join the team permanently,” she says. 

DraftFCB has also promoted Kimberly Kastelan to account director on the PR & Activation team.

She has more than eight years industry experience and joined DraftFCB as a senior account manager in 2010. Since that time she has helped grow the PR offering, with a particular focus on the agency’s social change accounts.

“Kimberly has successfully managed key PR accounts at DraftFCB and achieved outstanding results for our clients, including developing a number of award-winning campaigns, including the PRINZ Gold for the ‘What’s my Number’ campaign for the Electricity Authority,” says DraftFCB general manager of PR & Activation, Angela Spain. “As DraftFCB PR continues to develop in strength and size, Kimberly is the ideal person to step into the account director role and provide leadership and strategic support to our team and clients in 2013.” 

Kastelan currently works across the Electricity Authority, New Zealand Transport Authority, Health Promotion Agency, Bonus Bonds and Vodafone accounts at DraftFCB. Prior to DraftFCB she worked at Network PR, Porter Novelli and Hausmann Communications (Sydney). 

And in other DraftFCB news, to get into the spirit of the Driving Dogs campaign for SPCA and Mini last year, it held a bring your dog to work day. And creative Scott Kelly took the prize for best canine lookalike. 

People person

Air New Zealand has appointed Lorraine Murphy as chief
people officer, effective 4 March.

Murphy is currently based in the United States where
she was most recently vice president human resources, international, for
Campbell Soup Company, which has more than 20,000 employees globally and sales
in excess of US$8 billion annually. Her role provided leadership across
key geographic regions, such as Asia Pacific, Europe and Latin America.

“People are Air New Zealand’s greatest asset and
Lorraine has proven through her extensive international career the ability to
work with senior managers to deliver world class performance cultures and build
winning teams,” says Air New Zealand chief executive officer Christopher Luxon.
“Her exposure to operating in markets of critical importance to Air New
Zealand’s future, especially in Asia and the Pacific, will add significant
strength to our airline in this next exciting phase.”

Murphy had previously held senior human resource
leadership roles with Lion Nathan Australia, the Australian Gas Light Company
(AGL) and global chemical company ICI. She is an Australian citizen with US
residency who has a Bachelor of Education degree from La Trobe University in
Melbourne and an MBA from Monash University in Melbourne.

“Air New Zealand is a remarkable company that has
earned a world-class reputation based off the unique spirit and attitude of its
people,” she says. “Its transformation over the past decade is one of the great
business stories and I am thrilled to be given the opportunity to work with
Christopher and his senior leadership team to further enhance the performance
culture and brand of this iconic company.”

New home

Homestyle magazine has appointed Tracey Ingram as editor.

Most recently she was managing editor of Amsterdam-based interiors tile FRAME, which covered the world of international residential and commercial interiors.

As well as being an experienced freelance writer and editor, she is also holds a Bachelor of Design (Hons) and is a skilled and practiced interior designer.

Homestyle made its first appearance on the ABC list in 2011 and clocked up just over 11,000 average net paid. And its readership went from 92,000 in 2011 to 125,000 in the latest Nielsen survey.

She can be contacted on 09 300 7548 or tracey@homestyle.co.nz.

Southern scene

Big
changes ahead for the competitive, many would say over-saturated Queenstown
media market after Allied Press, publisher of the Otago Daily Times, more than 10 community newspaper titles in
Canterbury, Otago and Southland and television stations Channel 9 in Dunedin and
CTV in Christchurch, purchased feisty community
newspaper Mountain Scene for an undisclosed sum.

Mountain Scene was founded by Barry Thomas as a tourist
publication in 1972 and, according to Allied Press owner Sir Julian Smith, “has
established a national profile for what it terms its ‘hard-news edge’” (it’s faced up against Allied Press in the past when it launched D-Scene). 

”We intend that Mountain Scene will
continue to retain the identity with which it has become known,” he in a story
on the Otago Daily Times. ”We see the Mountain Scene and its
website as a valuable addition to our current stable of newspapers, websites
and television stations. The company has a
strong and historic presence in Central Otago and the Lakes District with
the ODT, The News (an Alexandra-based community newspaper) and our
commercial printing business, ODT Print, also based in
Alexandra. The
addition of the Mountain Scene in Queenstown complements the
existing businesses, including theQueenstown Times, our tabloid
distributed in the Wakatipu. And we are pleased that Mountain Scene will
continue to be owned and operated by an Otago-based business.”

Richard Thomas has agreed to continue as a director of
Mountain Scene

”We’re pleased to be able to keep our family’s
40-year association in the business alive. This agreement sees Queenstown’s
strongest media brand join New Zealand’s largest independent media entity. I’m
100% confident Mountain Scene‘s future is in safe hands.”

Web sight

After 12 years in business and more than 3700 sites to
its credit, Web Widgets has enticed Tony Reardon to move down the road (literally)
from Lemonade Design to be their first ever general manager. His first task? To
give more product away.

Web Widgets hosts, supports and runs its own ‘Website
Builder
‘ CMS platform and it offers it to everyone totally free of charge.
While it is a hosted solution their hosting fees are competitive in the market,
the difference being there are no up front licencing fees and no annual or
on-going fees when using their software.

Reardon is looking for more agencies to become
licensed resellers and knows the real value of using a locally-supported,
locally-developed CMS system.

“It’s a great deal all round
– the programming is done right here, with functionality being added all the
time, so it works and is tested in our own market. We are the priority and
everyone using the product can suggest and vote on new features to be added in
the future. It’s simple to use and easy to work with, meaning designers can do
what they like doing. Licensed resellers get a wholesale price on hosting and
are able to on-sell this to their client allowing for their own support,
updating, adding of content and any social media platforms they might be
running for that client. The software is ‘white-labelled’ so they have full
branding ownership from day one. Anyone can use the software but only resellers
get the price advantage. Licensed resellers  and designers using our software repackage it
under their own name building their business out of web design and their share
of ongoing hosting fees. It’s a smart passive income that continues to build
every year. It’s also a great way of maintaining contact with a client and
keeping them close.”

There is no charge for a business to become a licensed
reseller either.

“We make the decision on licensing a designer after
meeting the people concerned and completing due diligence. If it feels right, it
feels right. I’m a bit surprised there aren’t more agencies who have jumped on
this, but then product quality has always been the key to the success of
Website Builder. Now I’m keen to expand that to new markets. We’ve never
actually looked for resellers until now. Those who have found us in the past are
happy and quietly going about their business.” 

Website Builder software creator and master
programmer, Reuben Jackson, moves into the newly created CFO role where he will
concentrate on product development and finance.

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