This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and Rachel Tsai. Send your news to [email protected].
Stuff New Zealand brand executive of new products Brittany Damon was one of this year’s TVNZ-NZ Marketing Awards’ finalists for ‘Rookie Marketers of the Year’. We talk to her about her contribution to Stuff, challenges she’s overcome and her advice for young marketers.
The latest campaign from Summerset Retirement Villages aims to turn the stereotypes of retirement villages on their head.
As part of our Programmatic Guide, mobile-only advertising company Kargo talks about its offer to marketers, trust/transparency and engaging audiences consuming premium editorial content.
Subaru New Zealand managing director Wal Dumper was one of this year’s TVNZ-NZ Marketing Awards’ finalists for the ‘Marketer of the Year’. We had a chat with him about how the brand has changed since he joined the company in 1996, why he got into marketing and how he runs his team.
Natural cleaning product company Living Green has launched a campaign introducing its latest range of products via BC&F Denstu.
Looking at September’s social media activity, it’s a familiar sight of Air New Zealand holding the lead, however, across Facebook, Twitter and YouTube there’s been some competition for the top spot.
Toyota has launched a campaign ‘Nothing’s changed, except everything’ to celebrate the launch of its latest Toyota Corolla.
As part of our Programmatic Guide, KPEX’s primary programmatic partner AnnNexus takes a look at trust, Google, Facebook and GDPR.
EightyOne has had some fun with perceptions of US president Donald Trump by creating TrumpFace, a font reflecting his vocabulary.
NZME has appointed Nikki Stevens as the general manager of its Wellington and Australia agency team.
The Commercial Communications Council has announced 100 Effie finalists across the 17 categories for 2018 and DDB, Colenso BBDO and Special Group lead the way.
Insight and analytics agency TRA has won gold at the ESOMAR Research Effectiveness Awards for its segmentation work with Paymark.
Stuff is changing its Sunday Star-Times from broadsheet to compact format, following on from the company shifting all nine daily newspapers to compact in April.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Industry happenings at ICG and Bauer Media, Auckland Council, Exponential Interactive and Studio 7.
Big data is everywhere. Information floods organisations constantly, coming from external and internal sources. However, there’s also increasing ability for organisations to extract value from information using AI. We speak to Jodie Sangster, CMO Lead at IBM Watson, about how AI will support the day-to-day life of marketers.
Next month, Auckland’s Shed 10 will be taken over by the next generation of female leaders to hear from industry experts, pioneers and game changers at the Femmepire Summit of 2018.
The latest Sony Pictures superhero movie gets some out-of-door love via Phantom Billstickers.
As part of our Programmatic Guide, full-service programmatic trading desk Acquire Online takes a look at media supply chain, precision targeting, and connecting the marketers to the consumer.
NZME has appointed long-time MediaWorks marketer Katie Mills as the new chief marketing officer.
In just a few short years, Rebecca Barnett has managed to make a name for herself at Loyalty New Zealand as a stand-out marketing executive and all-round team player. Working with the Fly Buys Rewards team has seen Barnett go from strength to strength and this Rookie Marketer of the Year is only just getting started.
Kiwibank is looking to the future in the latest campaign created in collaboration with The Enthusiasts.
Congratulations to Contact, Bay Audiology, Flight Centre New Zealand and Ministry of Education.
Dot Loves Data will soon be advancing the use of artificial intelligence and machine learning algorithms with up tp $15 million in funding from Callaghan Innovation.
A famously difficult visual medium, sound, has been fused with animation to show just how important it is in our lives in the latest campaign for Bay Audiology by Saatchi & Saatchi.
PR, experiential and social media campaigns are set to be recognised with a new annual PREScom Awards, run by The Commercial Communication Council’s PR, Experiential and Social Media Committee (PREScom).
The Court of Appeal has rejected the proposed merger between NZME and Stuff.
From launching the TAB’s most successful marketing initiative yet to attracting a new generation of customers, head of strategic marketing Simon Jarvis has taken the challenge of refreshing the brand to new heights.
GrownUps is passionate about providing great resources and services for the 50-plus community here in New Zealand. To keep up-to-date with the current trends and insights, each year it runs the GrownUps annual survey, with 150,000 members nationwide invited to participate. Here are some of the results.
