Aamplify Partners managing partner Samuel Williams explains how the marketing services firm has been saved by a management buy-out.
Aamplify Partners managing partner Samuel Williams explains how the marketing services firm has been saved by a management buy-out.
FCB is back at it with the self-promotion, this time championing its tagline ‘The Change Agency’ by suggesting Auckland Airport visitors change their undies, image and advertising.
With 37 years of business behind it, PlaceMakers has refreshed its brand positioning through agency Chemistry.
What do Janis Joplin, Jimi Hendrix, Amy Winehouse and Kurt Cobain have in common? They are tragically all part of a macabre union: The 27 Club. Now, Lifeline and DDB have flipped the infamous club on its head with the launch of The 72 Club.
The IABNZ Awards winners were announced at the second annual gala dinner at the MOTAT Aviation Hall in Auckland on 30 August.
Stuff is challenging stereotypes in a new campaign that puts the spotlight on South Auckland’s Ōtara, by showing its diversity, examining its potential and giving a voice to its residents.
The next chapter of Sparks’ ‘Little Can Be Huge’ campaign has been released, and it shows kids using the power of voice technology to find out if what they’ve been told is true.
PHD has announced that chief executive Louise Bond will transition into the role of chairperson for PHD New Zealand in November. The agency will work through the process of selecting a new chief executive over the coming months with Bond’s guidance.
Insurance comparison website LifeDirect by Trade Me has used the untimely death of its cartoon mascot – Simon the sloth – to raise awareness of the importance of insurance cover.
The Advertising Standards Authority (ASA) is launching an advertising campaign across media platforms this week.
The Signoffs from 99 have taken the title of Battle of the Ad Band 2018 champions in front of a sell-out crowd at Galatos.
Industry happenings at Callaghan Innovation, TRA, Yahoo Finance, WeAreTenzing, Colenso BBDO and Curious.
Once upon a time, the Big Bad Wolf huffed and puffed and easily turned three little pigs into Hell Pizza’s latest limited edition offering.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Loyalty New Zealand has launched a new instant rewards promotion under the Fly Buys brand to accompany the points offering that forms the core of the Fly Buys programme. To promote it, DDB’s created a flashy campaign.
FCB chief creative officer James Mok is set to depart the agency after 14 years to pursue consultancy opportunities.
Shoppers are being treated to a fragrant sensory experience with Ti Ora’s specially-built oOh!media retail panels, showcasing three of its tea flavours.
Aamplify Partners managing partner Samuel Williams says reports the agency has shut its Auckland offices’ doors are exaggerated.
Creative agency EightyOne has won the account for online electricity retailer Powershop Electricity.
A round of applause for Sunergise, Oceania Healthcare and Seed Force.
Taking a look back at the state of social media in the month ending 18 August, it was product- and giveaway-themed posts that nabbed the standout top three Facebook posts on the Zavy + StopPress Social Scoreboard. Whittaker’s Auckland Airport launch weighed in heavily at 14,000 likes and over 900 shares on Facebook, meanwhile, Harvey Norman’s Dyson vacuum giveaway gained 13,000 comments and McDonald’s came in at third place with 6,200 likes for its $5 combo deal.
Standard Media Index (SMI) has released data on ad spend for 96 product categories across all major media, enabling accurate media mix modelling and advertiser category benchmarking. Of the 10 categories shared with StopPress, ad spend appears to be on the way down.
Ask any industry know-it-all and they’ll tell you: In 2018 marketing is all about activating brands online. With bene ts like pinpoint audience targeting, utterly transparent reporting and real McCoy ROIs, digital is where it’s at and the big, beautiful brand-building productions of yesterday are well and truly becoming a thing of the past.
But is that actually the case? Have marketers really turned their backs on the big budget mainstream campaigns of old? Is there still a place in the market for the cinematic TVC? And are brands still willing to play the long-game of identity building?
Oceania Healthcare’s latest ad by Rainger & Rolfe harnesses the power of music.
Industry happenings at Pead PR, The Social Club and Energi.
ASB’s Simon Tong has moved seats to the newly created role of executive general manager of digital, data and brand from his role as executive general manager of technology, innovation and payments.
Solar energy provider Sunergise has installed a solar PV system at Assembly in Auckland to power the creation of Colenso BBDO’s ad for the PepsiCo Sunbrites brand.
Stuff has announced the appointment of Phillipa Cameron to the new executive role of chief customer officer (CCO).
Augusto has welcomed Aimee McCammon its team as managing director alongside a plethora of new appointments as the agency’s New York office expands.