Last week it was NZME and TVNZ launching new podcasts, this week MediaWorks and RNZ have announced their own fresh content.
Last week it was NZME and TVNZ launching new podcasts, this week MediaWorks and RNZ have announced their own fresh content.
Air New Zealand’s latest safety video ‘It’s Kiwi Safety’ is a mix of familiar faces, soundtracks and local talent.
In April last year, Stephen England-Hall took over the chief executive chair of Tourism New Zealand. He brought with him experience from his previous role as chief executive of Loyalty New Zealand after crossing over from the agency side to client side. Having now made himself at home at Tourism New Zealand, England-Hall fills us in on how the company is moving into the future, the role of technology in marketing and how both fit into the C-suite.
Industry happenings at Sweetshop, Future State Consulting, Ogilvy, Adobe and Marketo, and Adhesive.
Colorsteel’s new brand campaign follows a love story with a twist – a boy, a girl and her neighbour’s Colorsteel home.
A round of applause for the Blind Foundation, Air New Zealand and Colorsteel.
New Zealanders have loved potatoes for generations, but introducing a new branded version was going to take some serious planning. Last year, T&G took on the challenge, launching Lotatoes. We take a look at this year’s best marketing on a shoestring budget winner.
Comms Council Industry support group, First Five Rungs, has launched its latest project, a video content series called ‘Yarns with…’ that gives millennials in advertising a sneak peek into the industry’s top minds.
A crew swap between Blind Foundation clients and members of MediaWorks’s Newshub crew has demonstrated what people living with low or no vision can achieved with support, in an awareness campaign from YoungShand.
New Zealand men are famous for keeping their cards close to their chest and holding their emotions at bay. But the Movember Foundation says ‘enough is enough’ with the latest campaign, that takes a ‘census’ of men’s feelings.
Fonterra’s Piako Gourmet Yoghurt has released a new outdoor campaign which states that the yoghurt is ‘impossibly irresistible’.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
After nine years with Dentsu Aegis Network, Simon Ryan has resigned as chief executive of Australia and New Zealand. He has accepted a senior role outside the network.
BP and Surf Life Saving New Zealand have a valuable partnership that spans decades. To celebrate the partnership’s 50th anniversary, they invited folks to spread the love to SLSNZ by filling up their cars at BP. We take a look at this year’s best purpose-driven marketing strategy winner.
As other traditional media struggles, radio in New Zealand continues to thrive year-on-year with listeners remaining loyal to commercial radio stations.
Vero’s latest campaign brings creativity and business together, encouraging businesses to talk to an independent insurance broker.
Supermarket chain Countdown has secured the first of the Adshel Live Panoramas across key Auckland and Wellington locations.
The global podcast market is booming, and New Zealand is no different. This week, NZME and TVNZ have added new podcasts to their ranks.
With a customer churn rate that didn’t seem to be stabilising, despite its best promotional efforts, the TAB knew it needed to change tack. We take a look at this year’s best use of customer insight/data winner.
Kiwi property’s Sylvia Park has launched a new campaign to celebrate the range of brands and styles housed within the shopping centre.
A round of applause for Tourism New Zealand, Kiwi Bacon, New Zealand Police and WorkSafe.
TBWA\New Zealand has announced Shane Bradnick as its new chief creative officer across TBWA, Digital Arts Network (DAN) and Eleven PR. Bradnick is set to join TBWA from his current role as DDB’s executive creative director.
Kiwi Bacon has launched a new campaign that aims to reinforce its 100 percent New Zealand free farmed position.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
The Health Promotion Agency is on a mission to reduce smoking among New Zealanders. Its long-standing partnership with Smokefreerockquest has been a great way for it to both decrease youth smoking rates and help launch the career of talented Kiwi musicians. We take a look at this year’s best use of sponsorship winner.
With New Zealand’s diverse society, SkyKiwi chief executive Ally Zhang explains how it’s helping Chinese arrivals feel at home, while also taking New Zealand to the rest of the world.
WorkSafe has enlisted the help of an aspiring Māori comedian D’Angelo Martin in its latest campaign to help communicate directly to young workers.
The ongoing investigation into New Zealand’s absence from maps of the world continues in the latest star-studded video from Tourism New Zealand.
TBWA\NZ executive creative director Christy Peacock has resigned from his position and is departing the agency after three years.
Spark’s head of brand, communications and experience Sarah Williams is no stranger to thinking long-term when it comes to marketing. As one of this year’s TVNZ-NZ Marketing Awards ‘Marketer of the Year’ finalists, we spoke with her about how Spark continues to add value for its customers and celebrate the country’s uniquely New Zealand qualities.