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October was a wonderful month for advertising, but there can only be one winner of the Colmar Brunton Ad Impact Award. For October it went to Kiwi Bacon with their ad ‘Kiwi Bacon – 100% New Zealand Free Farmed.’
Getting folks to spend money on icy peaks and ski fields in summer is no easy task. But, NZSki managed to beat the odds and rise to new heights. We take a look at this year’s best in-house branding.
Stuff has announced its latest media partnership with Bauer Media Group. The partnership will see Stuff publish content from Bauer’s current affair and lifestyle titles.
Shout Media has announced an exclusive street poster contract with Vector Limited.
Sky TV has appointed Martin Stewart as its CEO, following John Fellet’s decision to retire at the end of the year.
Industry happenings at NZME, Māori Television and Curious Film.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Last night New Zealand’s TV stars gathered at Auckland’s Civic Theatre to celebrate the best in show at the Huawei Mate20 New Zealand Television Awards. TVNZ people and programmes won across 14 categories and MediaWorks won across five.
Faced with low brand awareness and consideration, TSB Bank underwent a makeover – refreshing its name and looking to drive new customer growth. We take a look at this year’s best brand transformation.
Auckland Transport has teamed up with Ogilvy to release ’64’, a road safety awareness campaign that draws attention to the significant increase in Auckland’s road toll in recent years.
Ooh Media has announced its new leadership team responsible for driving the continued growth of the business in New Zealand, following its acquisition of Adshel.
This year, Special Group is blowing out 10 candles and to celebrate, it’s buying everyone in the industry a Special X brew to say ‘thanks’.
Qrious partners with Adobe to provide local marketing and technical expertise for enterprise customers in New Zealand.
DDB NZ has announced the appointment of Chris Willingham as managing director.
It’s no easy feat to cut through the noise in the cosmetics aisle at the grocery store, but spotting a hole in the market, Earthwise Group managed to do just that. We take a look at this year’s best emerging brand/business.
Next week PR, experiential and social professionals will be gathering with their clients for the inaugural PREScom Awards, and it’s Spark PR & Activate, Copper Brand Experiences and Fuse Leading the finalists.
AA has taken to the radio waves for its latest AA Smartfuel campaign via Rainger & Rolfe, with a playful warning about the distracting nature of its offers.
IABNZ’s Internet Advertising Report for Q3 2018 has been released, with total revenue reaching $266 million for the quarter representing 13 percent growth year-on-year.
Industry happenings at Ipsos New Zealand, Chemistry, FCB, Oath ANZ and Thrive.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
The engineering industry is a highly competitive one and great talent in the industry is invaluable. So how does a company compete to attract and retain gifted staff? Harrison Grierson had the answer.
Qrious has partnered with Adobe to deliver data-powered customer engagement solutions using Adobe Experience Cloud for New Zealand companies.
To ensure the new long-term brand platform for New World was a success, everybody in the company needed to chip in. The final product is a result of a collaboration between Foodstuffs, 99, ColensoBBDO, Fish and justONE.
During his career in advertising, Andrew Mitchell saw first-hand how challenging it was for brands with multiple locations to produce quality local marketing across their network. So, he set about starting his own company to solve the problem. Five years on, Brand Machine’s Marketing Hub solution is automating local marketing for brands around the globe.
Earlier this year, we asked industry insiders to share their thoughts on the challenges and changes facing marketing. Hear what they had to say and their solutions to some of the problems.
ASB is celebrating the nearly half a million Kiwi kids who have been taught life-saving first aid skills through the ASB St John in Schools programme with a new campaign.
Whittaker’s raised the stakes with the Destinations product launch, featuring its now-familiar ambassador Nigella Lawson calling on multiple famous friends. We take a look at this year’s best marketing communication strategy.
Most men aren’t violent, but all it takes for bad things to happen is for good people to do nothing. This year, White Ribbon is asking men to ‘stand up’ and protect against violence by taking an online pledge and making a commitment to one of eight actions.
