Who’s it by: ANZ by TBWA
Why we like it: Getting a home – whether it’s your first, a change or downsizing – is an emotional and exciting time. This ad conveys many emotions Kiwis can relate to and by linking up all the different homeowners in the spot, ANZ gives a nice explanation of how each person or family’s journey is unique.
Who’s it by: Toyota by Saatchi & Saatchi
Why we like it: Toyota’s latest campaign celebrating the new iteration of the Corolla is fun and funny, with bonus points for the Lego car. It’s beautifully filmed too, plus put in the context of the two other spots that make up the campaign – one featuring pasta and the other jeans – the ideas are clever yet simple. Really enjoyable.
Who’s it for: Vodafone by FCB
Why we like it: Sharing the story of Lily, and helping her celebrate an important event in her life and in the lives of many other Chinese-New Zealanders, is a sweet reminder of how New Zealand is a multi-cultural society. The New Moon Festival, also known as the Mid-Autumn Festival, takes place each year on the fifteenth day of the eighth lunar month. It looks like a good celebration – Vodafone has done a nice job incorporating both culture and business.
Who’s it for: New Zealand AIDS Foundation / Ending HIV campaign by Chillbox
Why we like it: This ad takes something previously thought of as taboo and talks about it frankly – and given the annual figures of people diagnosed with HIV in New Zealand frequently hit the 200 mark, that can only be a good thing. It’s funny and a bit risque, so it’s sure to get people talking.