Author Cath Winks

News
Special Group wins ORCA with 91 different ads
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Special Group duo Kim Fraser and Sarah Frizzell took the combined Dec/Jan ORCA with their ’91 Days of Summer’ campaign for Streets Ice Cream. They made 91 different ads, turning each day of summer into a national day. “December 4. National Weta Freak Out Day. Nothing says summer like a weta under that thing you just picked up. Is it a giant insect or a tiny brown crayfish?  Doesn’t matter, your boyfriend still needs to man up, and grab a glass and a piece of cardboard.”

News
It’s a Mini disaster
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It began as a cool marketing move by BMW: paying a paltry sum to have the name of its Mini Cooper Roadster associated with the cold snap engulfing Europe. But the car firm will rueing its decision now, after the freezing weather killed more than 130 people and sent over 500 to hospital.

News
Write sweet nothings on billboard, win bling
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What message would you give the love of your life, if you had the chance for it to be displayed on a billboard over two metres high, for everyone to see? This year, Westfield is giving everyone, not just out-of-home aficionados, the chance to take part in this ultimate display of public affection. And one winner will also receive a shiny sparkly diamond ring, to the value of $5999 from Michael Hill. Yuss.

News
M&C Saatchi quick to snap up Clemenger surplus
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M&C Saatchi has taken recycling up a notch, hiring former Clemenger BBDO group account director Jonathan Hales as its Wellington-based business director. Hales was recently laid off after 13 years at Clemenger, where he set up its design agency, Clemenger Design, and led accounts such as ACC, New Zealand Post and the Rugby World Cup 2011.

News
Movings Shakings: February 1 – UPDATED AGAIN
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Digital communications agency Jericho doubles in size, hires two newbies and turns a corner, Richard Buddle buddies up with Aprais, JML strengthens its arsenal by hiring a number of double-barrelled guns, and technology company Optimizer HQ makes a strategic acquisition that would make Optimus Prime proud.

News
Beck’s beer competition gives local talent a fillip
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Collaborations between musicians and artists have brought us some of the most memorable pop culture images of the last 50 years. Think iconic images such as the Sex Pistols’ God Save The Queen, or The Velvet Underground and Andy Warholʼs famous collaboration. And now Beck’s is hoping for similar success tomorrow when it launches a new series of limited edition labels designed with the help of local talent.

News
SFO investigating failed ad agency
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Liquidators for failed advertising agency The Media Counsel are briefing the Serious Fraud Office and the Companies Office on the company’s affairs, after unsecured creditors were informed they are unlikely to receive any money they are owed.

News
The Government account up for pitch
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The holy grail of accounts is up for pitch. With an estimated budget of about $1 million, the Government’s two major public information programmes are again up for grabs; but this time, the current Electricity Authority’s agency, DraftFCB, will be leading on the creative side of one of the programmes, as well as pitching for the account. 

News
Colenso snaffle up DDB creatives in agency swapsies
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Colenso BBDO is licking its collective lips after snaffling up DDB’s hot young creative team James Connor and Christie Cooper in the latest round of agency swapsies. Connor, who has been at DDB for five years, and Cooper for nine, took out a bronze Young Guns Award for DDB three years ago for their out of home Fruit Burst campaign, and also worked on campaigns for Cadbury, Sky, Pascalls, and Pink Batts.

News
Spark kicks off 2012 with bevy of new clients
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Lucky seven, God’s in heaven, one little crutch, a David Beckham, one hockey stick, a slice of heaven. There, 7 ways to say seven, with out mentioning dwarves once. Why? Well seven’s obviously the lucky number for Spark PR & Activate, as they start the New Year with a seventh brand new client, Weight Watchers NZ. The win tops off a hugely successful 2011 for the Auckland-based agency. In recent months, Spark PR & Activate has also been appointed as PR agency for Electrolux Cookware and Laundry, Dermalogica NZ, boutique stationery store Red Letter Day and Mambo apparel.

News
MediaWorks laughs in the face of danger – with online premiere
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In defiance of the threat posed by digital to television, MediaWorks is taking a huge risk and premiering one of its top new shows online. As crazy and contradictory as this approach seems, when FOX did the same thing last year, it got some surprising results: despite over two million people watching the show before it was broadcast, it rated through the roof on the night, up 20 percent from its lead-in show Glee, way beyond the network’s wildest dreams.

News
Media Awards 2012: You be the judge!
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For the first time, CAANZ is publicly calling for top media minds to help decide the illustrious 2012 Media Awards winners. Those keen on judging the awards can apply now, or nominate someone else they think perfect for a judging role. Rather than casting aspersions on any previous judges, this new process adds a touch more gravitas to the proceedings, and should ensure only the most knowledgeable and experienced people are representing the industry – leading to greater consistency across categories.

Movings & Shakings
Movings/Shakings: January 20
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It is out with the old, and in with the new, in another exciting installment of “Who Goes Where?” TV3 loses feisty reporter Mihi Forbes to Maori TV, VENA NZ snaffles Grant Hyland from VIM, all the news from Fuse, NZ Geographic gets taken over internally – ouchies, a large benign growth in Traffic leads to Parnell relocation, viva la VivaKi, Botica Butler Raudon PR joins the Oriella stable, and this year’s new black – please welcome Tangerine Tango, soon to be seen everywhere.

News
The death of TV just five years away?
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An interesting bit of biz news in from the States today, which has some relevance for this end of town. Namely that this year in the States, for the very first time, internet ad spending is set to eclipse total spending on all print media. But this has been long predicted. What is surprising is the e-marketer.com chart showing that online ad spending is set to overtake TV in the States by 2016.

News
More Grabbies pay via mobile
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Fourteen months after launching its mobile application, GrabOne’s mobile sales are at an all time high. Twelve percent of all GrabOne purchases over the Christmas period were via the GrabOne mobile application, up from 5.45 percent in November 2011 and 1.5 percent over Christmas 2010.

News
Changing channels in tellyland
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Good news: World TV is launching a new English-language Freeview channel. Bad news: The plug has already been pulled on TVNZ 6. TVNZ 7 will be gone by June, replaced with a shopping channel run by Ogilvy. And Stratos TV closed down with nary a whimper on 23 December 2012, leaving the writing on the wall for Triangle.

News
Final chapters of Unitec’s reality-soap go to air
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The final episodes of Unitec’s reality-doco campaign show just how much three students can change in one year. The last installments in Unitec Institute of Technology’s ad campaign which has been following three real life students for the past 12 months go to air nationwide from tonight.

News
Ad campaign targets drug-affected drivers
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A new road safety campaign uses hidden camera footage to reveal the unscripted responses of ordinary New Zealanders finding out they are being driven around by someone high on drugs. The ads, produced by Clemenger, are the start of a multi-channel campaign aimed at reducing the harm caused by drugged drivers.

News
Publicis Mojo’s potent multi-platform Greenpeace protest
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Publicis Mojo’s latest multi-platform campaign for Greenpeace is a simple yet stunning piece of PR. It is starkly original, emotive and extremely powerful. And, with everything from pop-up art galleries to support from Radiohead, we reckon this campaign is, if you’ll excuse our Rainbow Warrior French, pretty fucking good.

News
All Blacks ‘fess up about sponsor
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Find out which brand of deodorant our favorite world champions really use… and whether it has ever let them down. Warning: way too much information from Ma’a. No one uses the word ‘stiffy’ anymore.

News
‘New Telecom’ up to its old tricks
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2degrees has sought urgent Commerce Commission action to stop Telecom from damaging competition in the mobile market. Telecom has confirmed it will lock the phones of customers who buy its planned ‘Skinny’ product, forcing them to pay a fee if they want to leave before a certain time. ‘SIM-locking’ is an anti-competitive practice the Commerce Commission warned against in 2008, when Vodafone tried to get away with it. Vodafone backed down after receiving a letter stating the practice was anti-competitive 

News
Experts predict more fun and games for 2012
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Colmar Brunton and global partner Millward Brown’s Futures Group have peered into the digital tea-leaves to identify some emerging trends for next year. Among their predictions – gamification, “virtual togetherness” and real-time online decision-making will be the big hitters of 2012, changing the way marketers interact with consumers via digital channels.

News
Handy auto-arms, and the AX12 metal detector
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Who’s it for: 2Degrees Mobile by TBWA and Film Construction

Why we like it: Two words, Rhys Darby. He appeals to all demos with the trademark quirky geek style.  And we want some “handy auto-writing arms” too.

Who’s it for: Axis Awards 2012, CAANZ …

News
Ads@6: 16 – 24 November, 2011
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The latest installment of the Countdown family soap opera sees the Colemans struggling to cope, after mum Nikki returns to work following the birth of her baby. MacDonald’s targets office girls who enjoy being engulfed in waves of runny brown stuff, and Vodafone shows how you can spend Christmas with the people you really love – your Facebook friends, while sharing Christmas dinner with your family.

News
Life’s good at Y&R
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Y&R has won a large proportion of LG Electronics business including strategy, creative, media, digital, social, and sponsorship, effective immediately.  The incumbent was Punch.

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Win $50 by wishful thinking
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Aah Christmas, what’s not to love?  Parties, presents, yummy treats.  But gifts aren’t always what you want, take reindeer sweaters, or singing fish ornaments for example. To make up for the bitter disappointment such gifts bring, we have two $50 gift cards to give away, for Subway and GrabOne.

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