Who’s it for: 2Degrees Mobile by TBWA and Film Construction
Why we like it: Two words, Rhys Darby. He appeals to all demos with the trademark quirky geek style. And we want some “handy auto-writing arms” too.
Who’s it for: Axis Awards 2012, CAANZ by Colenso BBDO
Why we like it: It looks like a low-budget 70’s infomercial. It is clever, funny, and includes the classic “toilet paper stuck to the shoe” gag. Brilliant. Not to mention the AX12, the world’s first advertising metal detector with an “It’s been done before” finding function. Now that would be handy.